Director of Digital Marketing

INSPIRE | EXHILARATE | DELIGHT

For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.

Every step at Chalhoub Group is taken to build a future where luxury dreams become reality — bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse — the Group’s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.

What You'll Be Doing

Chalhoub Group is seeking a visionary Digital Marketing Director to lead our next phase of data-driven, omnichannel growth. We're looking for a bold thinker and hands-on leader who thrives at the intersection of marketing technology, advanced attribution, and marketing mix modeling (MMM). In this pivotal role, you’ll architect strategies that bridge performance with brand, drive measurable impact, and future-proof our marketing ecosystem across a diverse portfolio of luxury brands.

Key Responsibilities

Strategic Leadership

• Develop and implement a comprehensive digital marketing strategy that supports business objectives across our portfolio of mid-tier and luxury fashion and beauty brands
• Work closely with brand teams to ensure digital marketing initiatives align with brand positioning and target audience needs
• Lead innovation across all digital marketing channels
• Establish consistent cross-channel measurement frameworks and reporting standards
• Manage and optimize digital marketing budget allocation across brands and channels
  
  

Performance Marketing

• Act as the strategic interface between brand teams and agencies to oversee performance marketing initiatives
• Manage agency relationships, ensuring delivery against SLAs and contractual deliverables
• Oversee and advise brands on campaign plans and budget allocations
• Monitor campaign performance and hold agencies accountable for results
• Establish best practices and standards for performance marketing across the brand portfolio
  
  

SEO

• Develop and implement comprehensive SEO strategies for brand websites
• Lead technical SEO initiatives and site optimization efforts
• Oversee optimization of existing content for search visibility
• Monitor algorithm changes and adapt strategies accordingly
• Collaborate with internal tech teams to ensure SEO best practices
  
  

Digital Analytics & Tagging

• Build robust measurement frameworks to track performance across digital touchpoints
• Oversee implementation and maintenance of tracking solutions across websites and apps
• Lead data analysis to extract actionable insights and identify optimization opportunities
• Develop dashboards and reporting systems to communicate performance to stakeholders
• Ensure data integrity and compliance with privacy regulations
  
  

CRM & Customer Engagement

• Lead the central CRM team responsible for technology infrastructure, lifecycle management, and insights generation
• Develop customer segmentation frameworks and targeting strategies for brand teams to implement
• Oversee the CRM technology stack and drive platform improvements
• Generate data-driven recommendations and insights for brand teams to enhance campaign effectiveness
• Support brand teams with strategic guidance while maintaining centralized governance and best practices
  
  

MarTech & AdTech

• Evaluate, implement, and optimize marketing technology solutions
• Ensure effective integration between marketing platforms and systems
• Drive operational efficiency through automation and workflow improvements
• Stay current with emerging technologies and assess potential applications
• Collaborate with IT to ensure system security and compliance
  
  

Marketing Framework & Attribution

• Develop multi-touch attribution models to understand channel effectiveness
• Establish consistent KPIs and success metrics across brands and channels
• Lead cross-channel optimization based on attribution insights
• Build forecasting models to predict marketing performance
• Provide strategic recommendations based on marketing ROI analysis
  
  

What You’ll Need To Succeed

• 10+ years of experience in digital marketing, with at least 5 years in senior leadership roles
• Proven track record managing performance marketing and CRM functions
• Experience working with multiple brands, preferably in fashion, beauty, or luxury sectors
• Strong background in data-driven marketing and analytics
• Experience leading digital marketing teams in the Middle East region
• Deep understanding of performance marketing channels including Google Ads, Meta, TikTok, and programmatic platforms
• Strong knowledge of CRM platforms, email marketing, and customer journey orchestration
• Proficiency in analytics tools and data visualization (Google Analytics, Adobe Analytics, Tableau, etc.)
• Understanding of MarTech and AdTech ecosystems
• Familiarity with SEO best practices and tools
• Experience with attribution modeling and marketing mix optimization
• Strong business acumen and commercial awareness
  
  

What We Can Offer You

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

We Invite All Applicants to Apply

It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.