Director of Marketing

Company Description

Established in 2000 in Turkey, Rixos pioneers the ‘ALL Inclusive, ALL Exclusive’ concept, inviting guests to discover a world of possibilities, with luxurious stays, inclusive of culinary delights from around the globe, live entertainment, daily sports, and fitness activities, sensorial spa and wellness journeys and fun-filled kids and teens activities. Each Rixos property presents a unique experience inspired by local culture, global influences, and our Turkish heritage, all within a setting of unparalleled luxury.

Job Description

SUMMARY OF GENERAL DUTİES

• Marketing budget – Forecasting, Planning & Monitoring
• Contact with local journalists, local community, institutions, embassies
• Press releases to local press about news and current events in the hotel
• Treatment of press inquiries about the hotel
• Organization of PR Events
• Take care of journalists staying in the hotel
• Pro-active PR measures
• General PR administration tasks
• Marketing activities to support Rooms, F&B and Banquet revenue
• Perform as per company standards.
• Proper grooming at all times
• Attend training classes as per schedule
• Show fullest cooperation and respect within the team and other departments
• Is aware of the daily activities and has product knowledge of all the hotel facilities
  
  

ADMİNİSTRATİON

• Marketing budget – Forecasting, Planning, & Monitoring.
• Install and update a press data base for the local market
• Edit press releases about news and current events in the hotel and send out to local press market
• Picture archive of the property, have perfect pictures in store and ready at hand
• Have an updated press kit and fact sheet of the hotel at hand
• Have all flyers, information material and brochures in store
• Have access to the press kit of Accor and all other information material about the group
• Collection of press clippings and build up a press archive
• Treatment of press inquiries of the hotel, hand over press inquiries about Accor to the Corporate Public Relations Department.
  
  

RELATİONS

• Get in contact with the local journalists, invite them, visit them and keep a constant relation
• Build up relations to local community, embassies, institutions, administrations etc.
• Care about journalists or VIPs during their stay in the hotel
• Keep the press relations with small gifts, invitations or visits
  
  

PR EVENTS/ MEASURES

• Pro-active PR measures
• Preparation, organization and follow up of PR Events
• Organize press cocktails or press lunches in the hotel
  
  

INTERNAL PUBLİC RELATİONS

• Keep the hotel staff informed about news, pass relevant information about Accor
• Marketing activities to support Rooms, F&B and Banquet revenue
• Constant information flow between General Manager and other department heads
• Delivery of news for any internal company magazine (via Corporate Public Relations)
• Be connected with other Accor hotels for cross marketing
• Have knowledge about the Accor group and know what Accor is all about
• Take part in the yearly Public Relations workshop organized by Corporate Public Relations
• Give support to Corporate Public Relations in all required subjects
  
  

GENERAL/ MİSCELLANEOUS

• To be punctual on duty.
• Be well groomed to the standards laid down. Insist on the same standard for your employees.
• To comply with all hotel rules and regulations as outlined in the handbook and to be aware of company disciplinary and grievance procedures.
• To create an environment which promotes employee morale and encourages the team to have pride in their department with a high level of commitment.
• To promote a helpful and professional image to the customer and give full cooperation to any customer requiring assistance with the prompt, caring and helpful attitude.
• To anticipate the needs of the customer whenever possible, to enhance quality service and in turn enhance customer satisfaction.
• To give full co-operation to any colleague requiring assistance in a prompt caring and helpful manner. To be flexible in assisting in other areas of the Hotel in response to the business and customer needs.
• Ensures oneself is thoroughly familiar with the hotel’s emergency procedures and in a state of preparedness for any emergency which may occur.
• Informs General Manager and department heads about important events and news
• Establishes a yearly or half-yearly PR action plan and PR budget
• Is familiar with all related company documentation and especially with the relevant Operational Standards for his/her field of responsibility.
• Assumes responsibility of Duty Manager when scheduled to do so.
• Other duties as assigned.
  
  

Qualifications

Masters degree in Marketing or Diploma in vocational hospitality, 3 – 5 years experience in 4-5 star Hotel

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