Director of Marketing | Waldorf Astoria Dubai Palm Jumeirah

The Director of Marketing is responsible for developing and executing strategic marketing plans to position the hotel as a leading luxury destination. This role oversees all branding, digital, PR and promotional activities to drive revenue, enhance brand presence, and ensure alignment with the standards of a luxury hospitality brand.

What Will I Be Doing

As a Director of Marketing, you will play an essential role in developing and implementing the annual public relations and marketing plan, driving key objectives, current initiatives and leading relevant activities relating to the hotel. The role will be responsible for directing the hotel’s public relations and marketing team, driving results and ensuring the department performs as an integral role in bringing together all function areas to ensure commercial targets are achieved. Specifically, you will be responsible for performing the following tasks to the highest standards:

• Lead and direct the overall hotel PR and marketing function, serving as the central point of alignment for regional marketing, communications, revenue management, sales, finance, hotel operations, F&B, and e-Commerce.
• Develop and implement, in collaboration with operative and commercial departments, an annual bespoke marketing and PR plan by segment, ensuring alignment with budget targets to meet revenue objectives.
• Ensure effective PR and marketing strategies are in place, emphasizing brand awareness, media relations, and responsiveness to evolving market trends.
• Develop and execute the annual marketing plan, aligning with overall business objectives and luxury brand positioning.
• Identify target market segments, including leisure travelers, corporate clients, and high-net-worth individuals, to drive high-value bookings.
• Oversee the creation of compelling marketing campaigns, including digital, print, social media, and PR initiatives, to effectively communicate the hotel’s unique offerings.
• Collaborate with the Sales, Revenue Management, and Operations teams to optimize marketing efforts and ensure consistent brand messaging.
• Responsible for departmental budgets, ensuring cost control and operational effectiveness while maintaining high-quality standards.
• Analyze market trends, competitive landscape, and guest feedback to refine marketing strategies and enhance guest experiences.
• Lead the execution of brand partnerships, sponsorships, and influencer collaborations to elevate the hotel’s market presence.
• Drive all brand, media, and customer partnerships to maximize revenue-generating and non-revenue-generating opportunities.
• Direct the content creation process, ensuring that all marketing collateral aligns with luxury brand standards and engages the target audience.
• Develop and manage the hotel’s digital marketing strategy, including website optimization, SEO, and targeted email campaigns.
• Lead market research initiatives to identify emerging trends, guest preferences, and new marketing opportunities.
• Manage the hotel’s social media presence, ensuring content is visually compelling, on-brand, and effectively engages the target audience.
• Cultivate a strong network with local media, ensuring regular and strategic media outreach to enhance brand visibility.
• Monitor marketing performance metrics, providing regular reports to senior leadership on campaign effectiveness and ROI.
• Oversee the production of marketing materials, including brochures, digital content, promotional videos, and branded merchandise.
• Implement strategies to drive direct bookings through targeted marketing initiatives, reducing dependency on third-party channels.
• Lead, mentor, and develop the Marketing team through strong leadership, active participation in hiring, and supporting their growth and success.
• Ensure all marketing communications align with luxury service standards, reinforcing the hotel’s brand image and guest experience.
  
  
  

What Are We Looking For

A Director of Marketing serving Waldorf Astoria Hotels and Resorts brand is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:

• Bachelor’s degree in Marketing, Communications, Public Relations, Hospitality Management, or a related field.
• Minimum of 5-7 years of progressive marketing and communications experience in the luxury hospitality sector, with a proven track record of strategic brand positioning and PR management.
• Proven experience in leading integrated marketing and communications strategies, including PR campaigns, brand management, and digital marketing initiatives.
• Strong expertise in luxury brand positioning, storytelling, and effective communication of brand values across all marketing channels.
• Demonstrated experience in budget management, cost control, and achieving marketing ROI.
• Excellent communication, presentation, and negotiation skills with a strong client-centric approach.
• Ability to lead and inspire a team, fostering creativity, accountability, and excellence.
• Strong analytical skills with the ability to interpret data, analyze market trends, and implement strategic marketing plans.
• Established network of media contacts with a demonstrated ability to cultivate relationships that drive brand visibility and positive media exposure.
• Expertise in digital marketing platforms, CRM systems, PR management tools, and data analytics to effectively measure marketing impact.
• A proactive, results-driven mindset with exceptional problem-solving abilities.
• Impeccable professionalism, attention to detail, and a passion for luxury hospitality.
• Ability to work effectively under pressure while maintaining high standards of quality and service.
  
  
  

What Will It Be Like To Work For Hilton

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day and our amazing Team Members are at the heart of it all.

Work Locations

Waldorf Astoria The Palm

Schedule

Full-time

Brand

Waldorf Astoria Hotels & Resorts

Job

Sales and Marketing