Director, Public Relations & Communications

( 17848 )

Atlantis Dubai is part of Kerzner International, and home to two extraordinary resorts: the world-renowned Atlantis, The Palm and the ultra-luxury Atlantis The Royal. Together, they represent world-class service, bold innovation, and unforgettable experiences brought to life.

With over 6,000 colleagues from 129 nationalities, Atlantis Dubai operates as one team, with many departments and back-of-house functions seamlessly supporting both resorts. Across every role and department, our shared purpose is the same: to create amazing experiences and everlasting memories - not only for our guests, but for our colleagues too.

About The Role

Director, Public Relations & Communications is a vital part of Atlantis Dubai’s commercial team in driving the brand’s overall awareness through public relations and communications initiatives, while working to protect and enhance the reputation of Atlantis Dubai globally and regionally.

This is a senior leadership role within the Atlantis organisation with full accountability for developing and overseeing the multimarket strategic PR and Communications planning and execution for the Atlantis brand. This includes two resorts (2,344 rooms), 51 restaurants and bars, including 13 celebrity chef restaurants, the marine & waterpark operation, Atlantis Atlas Project, and spa and wellness facilities

The role will be based in Dubai working across Atlantis, The Palm and Atlantis The Royal. The role will report to the Vice President, Marketing & Public Relations.

Key Duties And Responsibilities

Team and leadership

• Oversee and lead a team of four PR Managers, four Assistant Managers, and one Team Admin.
• Oversee and lead a network of 14 agencies across the MENA, APAC, and EMEA regions. Primary markets include the UK, USA, Australia, India, , UAE, KSA, Russia/CIS, Germany, and France. Secondary focus areas include Eastern Europe, South America, and China. Activity includes the creation of international toolkits, global PR campaigns, and market-specific communications strategies and tactics.
• Strong alliance and collaboration with marketing, sales, revenue, digital, and loyalty to achieve strategic and commercial objectives.
• Develop and manage complex annual departmental budgets and responsible for ROI optimisation.
• Delivery of annual KPIs/company objectives and the compilation of reporting needs. Monitor EMV and key metrics, collaborating with cross-functional teams on integrated post-event/campaign/annual reports.
  
  

International and regional brand PR

• Develop and implement communications strategies aligned with global brand vision and guidelines for all facets of the destinations’ operation (Rooms, F&B, Marine & Waterpark, Spa & Wellness, Kid’s Club, and Atlantis Atlas Project.
• Drive strategic partnerships and innovations with major global brands and stakeholders to maximize brand PR value and exposure ROI.
• Partner with key stakeholders (Marketing, social media, sales, operations, Kerzner global comms team, RSO’s, DET) to develop and implement integrated 360 go-to-market plans, maximize earned exposure in own channels, and develop regional directives to guide execution to brand standards.
• Lead on securing impactful brand integration and content partnerships across the globe, including movies and TV as well as large-scale stunts, brand partnerships, and activations.
• Lead on securing and managing all tier-one in-resort celebrity visits.
• PR and comms lead on large-scale events including major concerts, seasonal initiatives, and in-resort activations.
• Oversee all global editorial coverage and press relationships for all markets.
• Development and creation of complex asset libraries including all written collateral, image library, and BROLL- defining and delivering the brand and operational narratives.
• Crisis communications, reputation management, and CEO/C-suite communications including speech writing/profiling.
• Lead on the brand’s global award strategy (Michelin, World’s 50 Best, Forbes).
  
  

Aquaventure

• Lead on the regional and international PR and comms strategy for the world’s largest waterpark, Atlantis Aquaventure.
  
  

Food & Beverage

• Working with global partners and leading the PR and Communications strategy for 51 restaurants and bars, including 11 globally renowned and celebrity chef restaurants including Hakkasan and Ling Ling, Nobu and Nobu by the Beach, Milos by Costas Spiliadis, La Mar by Gastón Acurio, Jaleo by José Andrés, Dinner by Heston Blumenthal, Bread Street Kitchen by Gordon Ramsay, Studio, Frantzén/FZN by Björn Frantzén and Carbone (Major Food Group). Including communications strategies, grand opening events, brand content, and ongoing PR tactics.
• Working alongside chefs/operations to achieve accolades including Gault & Millau Toques, The Best Chef Awards, Michelin stars, and The World’s 50 Best restaurants.
  
  

Atlantis Atlas Project

• Lead on the regional and international PR and comms strategy for the Atlantis brand’s sustainability initiative, Atlas Project.
  
  

About You

We are looking for an experienced PR & Communications professional with minimum 10 years experience within a large and complex consumer-facing organization or agency. To succeed in this role you should be able to demonstarte the below skills and competencies:

Qualifications And Experience

• Excellent contacts in media, entertainment, and influencers and the demonstrated ability to interface effectively with them.
• An exceptional record of achievement as a senior communications professional.
• Demonstrated negotiation and talent relations management skills.
• Experience in managing a team/agencies, and complex workstreams with quality control.
• Experience in budget management.
• Experience delivering crisis and issue management within a regulated and complex operating environment.
• Can deliver campaigns including activations and PR initiatives to drive brand health and growth for the business within narrow timeframes.
• Understand or have worked in or with Travel/Tourism/Aviation/Food & Beverage (desirable)
  
  

Skills

• Have exceptional media relations and spokesperson capability.
• Are a natural at building positive relationships and cross-functional teamwork to develop win-win partnerships.
• Have a strong commercial mindset with the ability to balance strategic and tactical initiatives.
• Have the confidence, credibility, and personal presence sufficient to establish and maintain working relationships with senior executive leaders.
• Possess outstanding communication skills with the ability to influence at a senior level, drive engagement, articulate complex concepts, and present compelling arguments.
• Are a demonstrated People Leader.
• Excellent verbal and written communication, interpersonal skills, and presentation.
• Be meticulous, and able to handle multiple tasks efficiently and in an organized way.
• Work in a fast-paced environment.
• Passion for innovation and a relentless pursuit of excellence, coupled with a keen eye for detail and a commitment to delivering world-class experiences.
• Have a well-groomed, professional appearance.
  
  

We offer a competitive, tax-free salary paid in UAE Dirhams (AED), alongside a wealth of benefits. These include generous food and beverage privileges, exclusive discounted rates at all Kerzner properties worldwide, comprehensive health insurance (with dental coverage), annual flights home, life insurance, an incentive programme, and a variety of colleague wellness and social initiatives.

With a strong emphasis on learning and development, colleagues at Atlantis enjoy access to world-class training, career mobility, and internal growth opportunities across the Kerzner portfolio - making this an ideal environment for ambitious individuals seeking a long-term, fulfilling career in luxury hospitality. Join the A-Team and discover the extraordinary.