EMEA Strategic Pricing Director

Job overview:

Lead our pricing initiatives across EMEA for our medical devices portfolio. This role is critical in driving value-based pricing strategies to ensure our products remain competitive while aligning with regulatory standards, market needs, and customer expectations. You will collaborate with cross-functional teams to optimize pricing models, enhance profitability, and support the growth of our medical device offerings across diverse EMEA markets.

Key Responsibilities:

• Shape and scale the EMEA regional pricing function.
• Define and implement a forward-looking, structured pricing strategy that aligns with business growth objectives
• Build and lead a high-impact pricing organization, fostering strategic alignment and capability development
• Strengthen governance frameworks to enhance pricing discipline and decision-making across the region
• Position pricing as a value-creation lever, gaining buy-in from senior commercial and product leadership
• Drive strategic price management across EMEA
• Oversee the strategic design and execution of price-setting processes that support profitability and competitive positioning
• Lead the annual pricing strategy cycle, integrating cost evolution, competitive intelligence, and margin optimization.
• Deliver actionable pricing guidance to leadership, enabling confident decision-making in dynamic markets.
• Ensure cross-functional alignment for seamless execution of pricing initiatives across finance, product, and commercial teams
• Governance and Compliance: Standardise price management across the region.
• Champion a harmonized pricing governance model to support compliance, transparency, agility and risk mitigation
• Ensure pricing data integrity and transparency, creating a centralized repository for approvals, policies, and historical price lists.
• Lead monthly pricing performance reviews with divisional leadership teams to drive execution and accountability.
• Enable Data-Driven Decision Making and Innovation
• Develop and enhance Power BI-based pricing dashboards, enabling real-time tracking of price performance, margin trends, and revenue impact.
• Leverage advanced analytics, competitive intelligence, and AI-driven tools to inform pricing strategies and predict market behaviors.
• Drive innovation in pricing methodologies, including value-based pricing and dynamic/tiered pricing models
• Provide tender pricing strategy guidance to the business.
• Act as a key strategic advisor for high-value deal structuring, ensuring optimized pricing and long-term customer value
• Lead pricing strategy for complex tenders, integrating regulatory, cost, and market intelligence considerations
• Collaborate with commercial and marketing teams to shape winning bid strategies and strategic offers
• Leadership and influence a matrixed organization.
• Partner with senior leadership to shape pricing strategies that align with business objectives and product lifecycle strategies
• Influence across functions—sales, finance, marketing, regulatory, and R&D—to ensure cohesive execution of pricing priorities
• Serve as a trusted advisor to divisional leaders, facilitating strategic pricing conversations and alignment
• Define and execute the Regional Pricing Strategy
• Lead the development of a comprehensive pricing roadmap for the medical devices portfolio across EMEA
• Integrate market insights, competitive dynamics, and regulatory frameworks into strategic pricing decisions
• Monitor the impact of pricing strategies on business performance and adjust proactively to maximize value
• Build organizational capability
• Recruit, mentor, and develop a best-in-class pricing team focused on strategic impact and continuous improvement.
• Foster a culture of innovation, collaboration, and excellence within the pricing function and across partner teams.
  
  

Required Qualifications:

• Bachelor's degree in Business, Finance, Economics, Mathematics, Life Sciences, or related field.
• Minimum of 8-10 years of experience in strategic pricing, commercial strategy, or business development, with a focus on the medical device or healthcare sector.
• In-depth understanding of the medical device industry, including regulatory frameworks, pricing and reimbursement processes, and competitive landscape.
• Proven track record of developing and implementing successful pricing strategies in a multinational, regulated environment.
• Strong analytical and quantitative skills, with expertise in pricing analytics, market research, and competitor analysis.
• Demonstrated ability to manage cross-functional teams and collaborate with senior leadership to drive business growth.
• Fluent in English, with proficiency in additional European languages being a plus.
  
  

Preferred Qualifications:

• Demonstrated success in managing a region’s end to end pricing function.
• Familiarity with HTA processes, national reimbursement systems, and public/private healthcare policies.
• Experience with pricing optimization tools or platforms (e.g., PowerBi, ModelN, PROS, Zilliant, or similar).
• Strong communication and presentation skills, with the ability to influence and educate stakeholders at all levels.
  
  

Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.