Emiratization | Marketing, Events and Culture Partner | Al-Futtaim Education Foundation

At Al-Futtaim Education Foundation, we are committed to excellence by providing operational and academic oversight of schools and supporting their work through various initiatives. As a family business with deep-rooted family values, we aim to make a positive impact on the Emirati community and align with the UAE's agenda of creating a world-class education system that meets international standards while preserving local culture and values. By capitalizing on synergies with local and global leaders in education, the Foundation aspires to transform the educational landscape in the UAE and beyond.

In our schools, we offer an educational experience that is holistic, academically challenging, and tailored to the needs of our students. Our purpose is to plant the seeds for our students' future success in terms of academic achievement and embracing a lifetime of happiness and growth. We focus on bridging the gaps between potential and opportunity, schooling and employability by offering scholarships and experiential learning programs.

Our Centre for Excellence in Arabic supports the UAE Vision by ensuring that students have a solid knowledge of the Arabic language and can use it as a language for thought and life.

Role Purpose:

The Marketing, Events and Culture Partner is responsible for initiating, developing, and executing strategies that promote and embed Emirati culture across AFEF and its schools. This role requires a dynamic and creative individual who can translate cultural priorities into impactful events, campaigns, and initiatives.

Working in close collaboration with internal stakeholders, such as school leadership, marketing and communications, administration, and academic teams, as well as external partners, the postholder will lead projects from concept through to completion, ensuring alignment with the foundation’s broader goals and community engagement objectives.

Job description:

Marketing & Communications

• Initiate and execute marketing strategies to promote cultural programs and events at AFEF and its schools.
• Evaluate campaign success and optimize based on data.
• Raise awareness of AFEF's mission through storytelling and outreach.
• Support the Social Media Manager by ensuring all platforms are regularly updated with appropriate content and aligned with the AFEF/Schools brand.
• Support the marketing team by coordinating marketing materials (press kits, email campaigns, etc.)
  
  

Events

• Coordinate and manage AFEF & School events, being the main point of contact for internal and external stakeholders.
• Evaluate opportunities for collaboration with local and regional cultural institutions.
• Manage the internal events calendar in partnership with internal stakeholders and distributing accordingly.
• Manage event logistics, and promotional efforts.
  
  

Culture

• Assist in embedding Emirati and Arab culture into school life through resources and engaging activities.
• Support the development of culturally informed educational content for teachers.
• Liaise with educators to ensure implementation of cultural learning across AFEF schools.
  
  

Requirements:

• A fresh graduate with a degree in Marketing.
• Strong interest in Emirati culture, the arts, and community engagement.
• Excellent communication skills in both Arabic and English.
• Social media management across all platforms.
• Familiarity with digital marketing is a plus.
• Strong organizational and project coordination skills.
• Curious, creative, and culturally aware.
• Solutions-focused and comfortable navigating ambiguity, with the ability to adapt and make informed decisions in a dynamic environment.