Events and Community Engagement Specialist (Malls)
JLL
Date: 3 weeks ago
City: Dubai
Contract type: Full time
Key Responsibilities:
- Develop and maintain a comprehensive events calendar that aligns with the mall's strategic goals and community preferences.
- Plan and execute a variety of events including but not limited to seasonal festivities, themed promotions, workshops, and live performances.
- Create and implement event strategies that engage the community and drive footfall to the shopping mall.
- Foster relationships with local businesses, vendors, and artists to enhance event offerings and support local talent.
- Collaborate with the marketing executive to develop promotional strategies for events, utilizing social media, email campaigns, and local advertising to increase visibility and attendance.
- Prepare promotional materials and ensure that events are adequately promoted across all channels.
- Oversee the logistical aspects of each event, including venue setup, vendor coordination, staffing, and cleanup.
- Ensure events run smoothly and efficiently while providing a positive and engaging experience for attendees.
- Assist in the development and management of event budgets, ensuring that events are executed within financial constraints.
- Track expenses and provide detailed reports to the management team.
- Gather feedback from attendees and participants to assess the success of events and identify areas for improvement.
- Conduct post-event evaluations and report findings to the management team to refine future event planning.
- Working knowledge of mall marketing and advertisement practices.
- Proven experience in event planning and activation.
- Strong budget management skills.
- Proficiency in conducting audit reviews and monitoring footfall data.
- Ability to think creatively and generate innovative ideas to drive foot traffic effectively.
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