Exhibition Sales Manager

Job Purpose

The Sales Manager will be charged with securing sponsorship and exhibition revenue for a flag ship Exhibition and Conference. This role is only suitable for a tenacious, driven, solution finding self-starter, with a ‘can-do’ attitude, who is ambitious and hungry for success.

You will be responsible for the execution of B2B sponsorship and exhibition sales campaigns of your assigned event and accounts, so the ideal candidate will be both analytical and creative, in addition to having the ability to successfully deliver against multiple projects throughout the year – efficiently and effectively following a plan to meeting targets and ensure a great customer experience.

Key Accountabilities

• Vendor Analysis - conduct market research to ensure you understand the dimensions of the vendor / client relationships in the market relevant to your events, target market segmentation, identification of industry trends; and monitoring competitive event performance.
• Business Development – consult with new and existing clients to identify needs, build demand and sell show packages (single and group) to the event’s target market group.
• Planning – develop sales plans as specified as well as coordinating on-going sales initiatives, including coordination with the conferences and exhibition marketing managers of the sponsorship marketing (online and offline) campaign and relationships with relevant external partners that can help promote the events to vendors.
• Sales Targets – Take full ownership of your allocated clients, revenue targets, new business development and reporting.
• Research – identify and qualify new leads and input the data into our CRM.
• Operational Execution – Oversee the administration and fulfilment of each sponsorship package sold in liaison with event operations.
• Collaboration – working closely with production, marketing and sponsorship teams internally to ensure that you are accurately targeting potential customers and clients.
• Commercial Knowledge – Keep up to date via a wide range of material including various industry publications relevant to the topic areas and audiences of your assigned events for developments and trends in the industry.
• Personal Development – take a deep interest in the sales discipline and industry sectors within the portfolio; showing the ability to learn fast and absorb information.
• Travel – where relevant attending the event with the objective of re-signing and/or gaining commitment from sponsors and exhibitors to attend the following year’s event.
  
  

Job Context

We seek an accomplished individual with a proven track record in business development, ideally within the energy and event sectors. The role demands high levels of outbound communication, cold outreach, and proactive engagement. The ideal candidate should exhibit self-motivation, determination, and a relentless pursuit of excellence to excel in this dynamic environment.

Qualifications, Experience, & Skills

Minimum Qualifications and Knowledge:

• Experience in large exhibition and sponsorship sales.
• Proven track record in new business generation and account management.
• Proficiency in lead generation, CRM systems, proposal development, and stakeholder identification.
• Demonstrated experience in reporting and analysis.
  
  

Minimum Experience

• Three years of B2B conference and exhibition sales experience, preferably on an international scale.
  
  

Job-Specific Skills

• Achievement of ambitious sales targets with a consistent record of exceeding expectations.
• Strong work ethic, persistence, and self-driven initiative.
• Commitment to continuous personal and professional development.
  
  

Behavioural Competencies

• Customer-centric approach.
• Strong work ethic.
• Commitment to learning and best practices.
• Consistency and reliability.
• Open communication and collaboration.
• Proactivity and initiative.
• Excellent time management.
• Focus on results.
  
  

dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.