Franchise Hotel - Social Media Marketing Executive

This job posting is for a position at a Hotel owned and operated by an independent franchisee, not by IHG or its affiliates. IHG has no involvement in the hiring or day-to-day employment policies or practices of franchisees.

By clicking the apply button, you will be applying for a position with an independently owned and operated franchise hotel, not with IHG or its affiliates, and IHG will not be your employer.

About Us

Join voco hotels where every hotel has its unique charm, and our thoughtful hosts create a home away from home. Step by step, we're on a journey towards a sustainable future, treating the planet the same way we do our guests. Seeking individuals with as much character as our vibrant hotels. If you thrive on genuine hospitality, your place is with us at voco hotels

Your day to day

As a Social Media Marketing Executive at voco Monaco Dubai, you will be responsible for managing and enhancing the hotel's online presence across all social media platforms. You will develop and execute engaging content strategies that showcase the hotel's unique personality, drive brand awareness, and support business goals in line with IHG and voco brand guidelines.

Key Responsibilities:

• Develop, plan, and execute social media campaigns for platforms such as Instagram, Facebook, X (Twitter), LinkedIn etc.
• Create and publish engaging, high-quality content (text, images, reels, stories, videos) that aligns with the hotel's brand tone and business objectives.
• Monitor, respond to, and engage with guests and followers to foster community and customer loyalty.
• Collaborate with the Graphic Designer, F&B, Events, and Sales teams to promote hotel offers, events, and experiences.
• Manage the hotel's content calendar, ensuring consistent and timely posts.
• Track and analyze social media metrics and prepare monthly performance reports with insights and recommendations.
• Stay up to date on social media trends, algorithms, and emerging platforms to keep the hotel's presence fresh and relevant.
• Handle paid social media campaigns, boosting posts, and working with influencers or agencies as needed.
• Ensure all digital content complies with IHG brand standards and is aligned with global marketing campaigns
  
  

What We Need From You

Requirements:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum 2 years of experience in social media management, preferably in the hospitality, luxury, or lifestyle sectors.
• Proficient in content creation tools (e.g., Canva, Adobe Creative Suite) and social media management platforms (e.g., Hootsuite, Sprout Social, Meta Business Suite).
• Strong understanding of platform-specific best practices, hashtags, analytics, and engagement strategies.
• Creative thinker with excellent written and verbal communication skills.
• Basic knowledge of photography, videography, and editing is a plus.
• Fluency in English required; Arabic is an advantage.
  
  

What We Offer

We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life.

We welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. We are an equal opportunity employer and offer opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

So, join us and you'll become part of our hotel family.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.