Franchise Lead EMEA

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At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of .
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

EMEA Franchise Lead

This position works out of our UAE location in the Abbott Rapid Diagnostics – Infectious Diseases

MAKING A DIFFERENCE IN GLOBAL HEALTHCARE

We are the world leader in Rapid Diagnostics at the point of care. Working with us, you'll tackle a wide array of problems including some of the world's greatest healthcare challenges, while experiencing a myriad of cultures, geographies, and technologies.

The EMEA Franchise Lead Infectious Disease manages a team of EMEA Therapeutic Area Managers to drive commercial success across the EMEA region. As a core member of the EMEA Marketing Team, the role will interact closely with the EMEA Marketing Leadership team. Further, cross-functional teamwork with Commercial Leaders, Market Access, Medical and Scientific Affairs will be a focus, and continuous improvement and representation of the portfolio strategy the main activity.

The EMEA Franchise Lead reports directly into the Marketing Director EMEA Infectious Disease, and acts as a strategic partner to the EMEA leadership team. The primary responsibility of the EMEA Franchise Lead is to manage the team of Therapeutic Area Managers, to develop the franchise strategies, the portfolio positioning and according value propositions in close collaboration with global and regional cross-functional teams. Next to the proven marketing excellence, a thorough understanding of the EMEA in-vitro diagnostic markets, customer behaviors, clinical pathways and funding, next to the company’s product offering is paramount. Strong leadership skills are augmenting the profile.

What You'll Do

• Manage, lead, develop and monitor a team of EMEA Therapeutic Area Managers to drive Abbott´s Rapid Diagnostics business in EMEA

• Develop concepts & frameworks to capture and convey portfolio strategies, value proposition and tactics, and optimize portfolio mix for EMEA region and on local level.

• Develop portfolio strategy and positioning in collaboration with the Global Strategic Marketing team, adapted to the EMEA region and transform strategy to commercial success.

• Improve portfolio reasons to believe, and to integrate these into strategy, tactics and actions: work in project and transversal mode with the sales, medical & scientific affairs, market access, customer service, finance, logistics and Global & European marketing teams

• Develop internal and external agencies ecosystems and work styles with the global and EMEA team to transform the value propositions into customer focused messaging and according assets. Supervise development, adaption and tailoring of marketing communication assets and narrative as a foundation for sales and marketing campaigns.

• Develop business case concepts and frameworks to be used by Therapeutic Area Manager- and other EMEA teams

• Develop working mechanisms and tools to partner with global and regional training teams.

• Closely collaborate with regional commercial leadership and commercial excellence functions to plan and execute commercial effectiveness

• Represent EMEA portfolio strategies on a global and executive level

• Guide regional commercial and marketing teams to create commercial- and brand plans in alignment with global Marketing Plans and Strategic Pillars.

• Plan and execute market analysis and surveys in collaboration with Global Market Insights functions; use knowledge to improve portfolio strategy and value propositions.

• Develop tools to gain customer and competitor insights and improve portfolio value and positioning in collaboration with the market insights team. Actively propose corrective actions to improve business outcomes.

• Supervise KOL, association and strategic account engagement and focus group strategy

• Show high level of business acumen, define and track actionable business metrics and actively propose actions to maximize the impact of the portfolio. Identify opportunities and risks early to adjust commercial activities proactively.

• Act as consulting portfolio subject matter expert to define pricing strategies and pricing models

• Collaborate with Global Strategic Marketing in up-stream product development and design phases to match future product to EMEA market needs.

• Partner with Launch Excellence Lead and chaperone EMEA product launches and provide product positioning, strategy and launch assets during pre- & post launch window.

• Collaborate with regional and global cross-functional teams to build and improve relationship with clinical experts and opinion leaders

• Act as key stakeholder for long-term portfolio and business planning

• Customer Centricity: gain and use deep understanding of perceived portfolio values, clinical pathways and funding streams. Collaborate with global Customer Centricity Steward to integrate goals and metrics.

• Participation to ad-hoc special projects (regional / global)

Relationships, main contacts

• Internal: Regional GMs and Commercial Directors, EMEA Marketing Managers, Global Strategic Marketing Franchise Leads, Medical and Scientific Affairs Leads, EMEA Marketing Manager Lead, Launch Excellence Lead, Digital Marketing Lead, Supply Chain Team, Commercial Excellence Team Lead, Distribution Director, Government Affairs, Global Account Teams.

• External: Key customers, KOL, Associations, Agencies, Distributors, Commercial and Scientific Partners.

Required Qualifications:

• At least 13+ years industry experience with ideally 10+ years of experience in in vitro Diagnostics marketing functions or similar.

• Proven strong marketing capabilities, toolkits and experience

• Proven knowledge of international product management, both up-stream - but more critically important - down-stream and commercially focused.

• At least 5+ years of proven team-leadership success, with strengths in both strategic and tactical team management

• Familiarity with infectious diseases and according clinical guidelines and decision pathways strongly preferred. Deep insights respiratory- and sexual transmitted diseases are considered an asset.

• High level of comfort interpreting and communicating complex technical information, including clinical concepts, statistics and outcomes

• High capacity for fast learning

• Servant leadership attitude and leads with impact

• Excellent interpersonal skills, negotiation and influencing skills

• Problem solving attitude; creative flexible, change embracing

• Cultural awareness and cross-country sensitivity

• Balanced mix of strategic and tactical focus

• Positive mindset and collaborative attitude to bring down barriers for goals

• Knows how to set up two–way communication and collaboration with regional marketing teams and with cross-functional teams in order to achieve business results

• Keen for new experience, responsibility and accountability

• Customer-oriented, autonomous and reliable work attitude

• Ability to travel 30% of the time (nationally and internationally)

• Customer engagement, 15% of the time

• Required background & expertise

• BA/BS in Marketing, Business, and/or Biological Science or related field, any higher qualification is considered as a strong asset.

• Proven ability to deliver goals in a fast-paced, matrixed organization

• Proven ability to effectively communicate & collaborate with all key stakeholders at higher and lower reporting levels

• IT/office Tools, use of core functional processes (e.g. Outlook, CRM software, SAP, Concur, Workday, WebEx or equivalent), Salesforce. Com and PowerBI knowledge is considered an asset

• Proficiency in spoken and written English, additional language skills are considered an asset

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

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