Freelance Creative Strategist

Job Summary

The Creative Strategist will play a pivotal role in shaping and executing creative campaigns, developing branding strategies, and driving innovation in our projects.

Key Expectations

Beyond qualifications and experience, you are expected to demonstrate a mindset that drives great work. These expectations reflect how you collaborate, create, and deliver impact every day.

• Be curious about everything: From spatial design to storytelling to why cereal tastes better at night—curiosity is fuel. Ask questions, connect dots, stay endlessly interested.
• Challenge the obvious: If something feels too easy, too expected—it probably is. Flip it, stretch it, break it. The magic tends to live just beyond the safe zone.
• Test, learn, evolve: We experiment. We make mistakes. We figure it out. What matters is momentum, intention, and the willingness to refine and improve.
• Create with emotion: Our work should move people. Whether it’s joy, wonder, or a pause for reflection—make them feel something. If it lands flat, we’re not done yet.
• Care about the details, but keep the story in focus: Yes, every prop, comma, pixel, and cable matters—but only when it’s in service of a bigger idea that’s worth telling.

Key Responsibilities

Campaign Development

• Generate innovative content ideas that align with brand strategies and resonate with target audiences.

• Collaborate with clients and internal teams to conceptualize and develop creative marketing campaigns.

• Work closely with designers, writers, and other creative professionals to bring ideas to life and ensure seamless execution of campaigns.

Market Analysis

• Analyse market trends, competition, and consumer behaviour to create effective brand strategies.

• Conduct in-depth research to gain a deep understanding of clients' industries, customers, and competitors.

• Utilize data and insights to inform creative decisions.

Client Communication

• Communicate creative concepts and strategies effectively to clients, addressing their feedback and ensuring their vision is met.

• Monitor and evaluate the performance of creative campaigns and strategies, making data-driven adjustments as necessary to achieve client objectives.

Innovation and Continuous Improvement

• Stay up-to-date with industry trends, emerging technologies, and creative tools to continually improve strategies and campaigns.

Additional Responsibilities

• Perform additional/new tasks or responsibilities assigned by the Line Manager.

Job Specification

• 2 – 4 years of proven experience in a creative strategy role with a portfolio showcasing successful campaigns.

• Strong understanding of branding, marketing, and consumer behaviour.

• Excellent creative and strategic thinking abilities.

• Proficiency in project management and collaboration tools.

• Exceptional written and verbal communication skills.

• Data-driven mindset with the ability to analyze and interpret data.

• Strong leadership and team management skills.

• Ability to work in a fast-paced, deadline-driven environment.

• Passion for creativity, innovation, and a keen eye for design.

• Flexibility and hands-on approach during high-stress situations.

• Bachelor’s degree in marketing, Advertising, Communications, or a related field is an added advantage.