General Manager

Job Title: General Manager – Fulfillment Operations

Department: Executive Leadership

Reporting To: Chief Executive Officer

Location: UAE Headquarters

Experience Level: 18–20 Years

Oversees: Fulfillment Operations, Production, Procurement, Technology, Business Development

About The Role

The General Manager – Fulfillment Operations is a senior leadership role responsible for driving operational excellence, strategic growth, and continuous improvement across all fulfillment and production operations. This individual will oversee the end-to-end value chain—from procurement through production to last-mile fulfillment—ensuring customer satisfaction, cost efficiency, and scalable execution across the organization's fulfillment network.

Key Responsibilities

Strategic & Operational Leadership

• Collaborate with executive leadership to define and execute strategic goals focused on fulfillment, production, and customer delivery performance.
• Translate business objectives into clear operational plans for fulfillment centres and production units.
• Monitor industry trends, market changes, and logistics innovations to ensure the organization stays ahead of the curve.
  
  

Fulfillment Centre & Production Oversight

• Lead the daily operations of fulfillment and production facilities, ensuring timely, accurate, and cost-effective delivery of products.
• Implement lean practices, automation tools, and process optimization strategies to improve throughput and reduce operational waste.
• Manage workforce planning, equipment reliability, and production scheduling to meet demand forecasts.
  
  

Supply Chain & Procurement Management

• Oversee procurement and vendor management strategies to ensure continuity of supply and alignment with quality standards.
• Drive cost-effective sourcing initiatives, inventory control, and real-time material tracking across the supply chain.
• Foster strong relationships with suppliers and logistics partners to reduce lead times and enhance supply chain responsiveness.
  
  

Technology & Innovation

• Guide the integration of digital tools and ERP systems across operations for improved visibility, control, and decision-making.
• Support automation in fulfillment and production processes to drive efficiency and scalability.
• Encourage a culture of continuous improvement and innovation across teams.
  
  

Financial Oversight

• Own the operational budget for fulfillment and production functions, ensuring cost control and efficiency.
• Monitor and report on key operational and financial metrics to the executive team.
• Ensure all compliance and governance protocols are met within the operational scope.
  
  

Team Leadership & Culture Development

• Build and lead a high-performing operations team with clear accountability and performance standards.
• Promote a culture of safety, quality, collaboration, and continuous learning across fulfillment centres.
• Mentor functional leaders and support professional development to build internal capabilities.
  
  

Required Competencies

Functional

• End-to-end fulfillment and production operations management
• Supply chain planning and inventory optimization
• Procurement and vendor management
• Lean manufacturing, 5S, and operational efficiency tools
• ERP/warehouse management systems (e.g., Odoo or equivalent)
• Budget management and cost control
  
  

Leadership

• Strategic execution and operational alignment
• Decision-making under pressure and adaptive leadership
• Strong people management and cross-functional collaboration
• Change management and continuous improvement mindset
  
  

Preferred Qualifications

• Master’s Degree in Supply Chain, Business Administration, Industrial Engineering, or related fields
• 18–20 years of leadership experience in operations, fulfillment, logistics, or manufacturing environments
• Experience in high-volume, multi-site fulfillment or production operations
• Familiarity with regional logistics networks and compliance standards
• Certifications in Lean, Six Sigma, PMP, or related operational disciplines are a plus
  
  

Summary

This role is central to driving operational excellence and scaling the fulfillment capabilities of the organization. The ideal candidate will be a decisive, systems-driven leader with hands-on experience in high-performance operations environments.

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