GroupM: Content Creator and Designer, MENA- Dubai

Content creator and DESIGNer, GROUPM MENA

Position Title: Content Creator and Designer, GroupM MENA

Location: Dubai

Reports To: Head of Marketing & Communications GRM MENA

Working closely with Marketing Manager and Head of Marketing and Communications

About GroupM

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, and EssenceMediacom and cross-channel performance (GroupM Nexus), GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. The agencies that comprise GroupM are all global operations with leading market positions.

The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

For more information on GroupM, our agencies and WPP, please visit www.groupm.com and www.wpp.com

For more information on GroupM MENA visit our MENA extension page here:

LinkedIn

Instagram

Position Overview

To elevate the design and communications of GroupM and its agencies in the region and beyond through creative execution from social media posts and templates, emailers, posters, event invites and more. Updating the group and agencies social media posts with engaging content and captions.

Key Responsibilities:

Content creation:

• Specialized in creating visually appealing and impactful designs across various mediums whilst working within brand guidelines and specifications
• Proficient in designing captivating email campaigns that resonate with the target audience
• Creates visually compelling social posts to enhance brand visibility and engagement
• Crafts attention-grabbing designs for announcement emailers, ensuring key messages are conveyed effectively
• Develops event invitations, capturing the essence of the occasion within brand guidelines to ensure consistency across the group, agencies and entities
  
  

Social media:

• Posting across all social media platforms, namely LinkedIn, Instagram, X, Facebook and YouTube and keeping pages up to date
• Foster and enhance community engagement through responding to comments, messages, and mentions promptly
• Monitor and participate in relevant industry conversations to enhance the brand's online presence
• Plan and execute social media campaigns aligned with marketing objectives and product launches
• Collaborate with cross-functional teams to ensure cohesive messaging across all channels
  
  

Key skills experience:

• 1-2 years design experience
• 1-2 years’ experience working within social media content management, content calendars and video and dynamic content creation
• Knowledge of digital media is valuable
• Knowledge of current trends, especially on social media
• Knowledge of social media reporting, publishing, and listening tools
• Can work under tight deadlines
• Strong communication and collaboration skills
• Video editing
• Fluency in written Arabic would be a plus