GroupM: Content Creator- Dubai

About GroupM

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Role Summary and Impact

A Content Creator is responsible for producing engaging, high-quality social media content that aligns with brand objectives and resonates with the intended audience. This role involves hands-on production—capturing, editing, and publishing visual and video assets across platforms—while also staying closely tuned into social trends, formats, and behaviors. The Content Creator brings ideas to life quickly and natively, ensuring content feels timely, relevant, and platform-appropriate.

They typically own or manage their own equipment, including cameras, lighting, allowing them to operate autonomously and deliver social first execution

• Enhances brand visibility by producing trend-driven, platform-native content.
• Increases engagement and reach by capturing moments in real time and riding cultural or viral trends.
• Supports agile marketing with the ability to produce and publish quickly.
• Reduces production overhead by handling both shooting and editing in-house.
• Keeps the brand relevant by tapping into what’s trending, ensuring content feels fresh and in touch with audience behavior.
  
  

Skills And Experience

• Bachelor’s degree in graphic design
• Minimum of 3 years of experience in content development within an advertising agency or production house.
• Proven track record of developing and executing successful content pieces.
• Exceptional communication and presentation skills
• Strong project management skills and ability to meet deadlines.
  
  

At GroupM, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & GroupM’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
  
  

Life at GroupM & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

Please read our Privacy Notice (https://www.groupm.com/groupm-privacy-notice-for-recruitment/) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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