Growth Marketing Specialist

Property Finder is the leading property portal in the Middle East and North Africa (MENA) region, dedicated to shaping an inclusive future for real estate while spearheading the region’s growing tech ecosystem. At its core is a clear and powerful purpose: To change living for good in the region.

Founded on the value of great ambitions, Property Finder connects millions of property seekers with thousands of real estate professionals every day. The platform offers a seamless and enriching experience, empowering both buyers and renters to make informed decisions. Since its inception in 2007, Property Finder has evolved into a trusted partner for developers, brokers, and home seekers. As a lighthouse tech company, it continues to create an environment where people can thrive and contribute meaningfully to the transformation of real estate in MENA.

Profile Summary

• This position offers the right candidate an opportunity to join an ambitious, international, and rapidly expanding company with the possibility of continuous professional and personal development.
• The role is based in Dubai HQ where the mindset of trust and autonomy creates an efficiency-driven culture with significant independence to impact the position and ultimately the performance of Property Finder and its brand position.
  
  

Job Responsibilities:

• Build, manage, and optimize innovative paid media campaigns across various platforms, including but not limited to PPC, paid social, display, and content promotion.
• Collaborate with the wider marketing team to define campaign objectives, target audience, and key performance indicators (KPIs) to ensure alignment with overall business goals.
• Conduct in-depth market research and competitive analysis to identify growth opportunities and industry trends that can enhance our brand's visibility and SOV.
• Manage and monitor paid media budgets, ensuring efficient allocation and optimization of resources to achieve optimal campaign performance.
• Leverage data and analytics tools to measure campaign effectiveness, identify areas for improvement, and make data-driven decisions to enhance performance.
• Stay up-to-date with the latest digital marketing trends, emerging technologies, and industry best practices to continuously improve our paid media strategies.
• Work closely with creative and content teams to develop compelling copies and creatives that resonate with the target audience and drive engagement.
• Collaborate with cross-functional teams to ensure seamless integration and alignment of paid media campaigns with other marketing initiatives.
• Analyze and present campaign performance reports to key stakeholders, providing insights and recommendations for future improvements.
  
  

Essential - Education, Knowledge/Skills & Attitude:

• Bachelor's degree in Marketing, Advertising, Business, or a related field
• With 2 years of relevant work experience in a similar setting (Tech, E-Commerce, etc.)
• Proven experience in developing and executing successful paid media campaigns across various digital platforms.
• Strong analytical skills and proficiency in data analysis tools and platforms.
• In-depth knowledge of digital marketing trends, tools, and best practices.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Results-oriented with a strong drive for achieving and exceeding performance targets.
• Creative mindset with the ability to craft compelling ad copy and creatives.
• Familiarity with digital marketing analytics tools, such as Google Analytics and mobile measurement partners like Adjust and AppsFlyer.
• Strong organizational skills and the ability to handle multiple projects and deadlines simultaneously.
  
  

Our promise to talent

At Property Finder, we believe talent thrives in an environment where you can be your best self. Where you are empowered to create, elevate, grow, and care. Our team is made up of the best and brightest, united by a shared ambition to change living for good in the region. We attract top talent who want to make an impact. We firmly believe that when our people grow, we all succeed.

Property Finder Guiding Principles

• Think Future First
• Data Beats Opinions, Speed Beats Perfection
• Optimise for Impact
• No Ostriches Allowed
• Our People, Our Power
• The Biggest Risk is Taking no Risk at All
  
  

Find us at:

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