HC Shopper Marketing Executive/Assistant Manager- Arabia

Unilever


Date: 3 weeks ago
City: Dubai
Contract type: Full time
Shopper Marketing is a vital role in the vertical of Customer Planning & Strategy; it is split in to two main pillars:

  • TCM & CM. When it comes to the CM part, the person is responsible for planning the Customer Business Plans (CBPs) and the Customer Marketing Plans (CMPs). CBPs would be the activities that happen at a national level, while CMPs are the customer specific activities. He/she would be required to define the activities, define the KPIs for each activity, plan the mechanics along with the in-store execution activities that will happen in a timely manner, and aligning the sales team & agencies on the same. He/she will work closely with the creative agencies as well to work on the designs and AW that will be used in-store.
  • As for the second pillar-TCM- the person will work on the assortment, planogramming, lead on JBPs & govern the innovations process. WHAT WILL YOUR MAIN RESPONSIBILITIES BE
  • Responsible for Joint Business Plans
  • Define Perfect Store KPIs & Monitor Achievement
  • Prepare Trade Selling Story for Category Big Rocks/Launches
  • Prepare Assortment & Planograms
  • Execute the Innovation Process
  • Build Brands In-Store
  • Plan & Execute In-Store Activations
  • Manage & Maintain the Production Budget

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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