Head of Connections & Performance

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

Join Our Team: Emerging Markets Head of Connections and Performance

Location: United Arab Emirates

Hybrid

Are you a digital marketing whiz with a passion for emerging markets? Do you love turning data into powerful brand strategies? We're looking for a dynamic leader to drive our media and digital efforts!

About The Role

As our Emerging Markets Head of Connections and Performance, you'll lead our media strategies across emerging markets. You'll work with teams and agencies to create exciting campaigns that connect with consumers and boost our brands.

The role will report directly to the Chief Marketing Officer – Emerging Markets.

What You'll Do

• Create top-notch media strategies for our brands in the Emerging Markets
• Use data to show how our marketing efforts impact sales and brand love
• Lead our central media agency to deliver innovative, high-performing campaigns
• Keep an eye on market trends and track how our campaigns are doing
• Work closely with local teams to make our marketing better and faster
• Lead and inspire our connections team with a can-do attitude
• Guide our influencer marketing programs
• Find new media and tech partners to help us connect with consumers in creative ways
• Share learnings across markets to improve our media work everywhere
• Help manage our media budgets and agency relationships
  
  

What We're Looking For

• 10-12 years of Marketing experience in in developing effective marketing campaigns- media and digital marketing
• Preferably a Degree in Marketing, Communications, Business, or related field (preferred)
• Fluent in Business English
• Entrepreneurial, gritty spirit and high energy, strong business acumen and ability to spot trends
• Experience managing marketing budgets and agency relationships; deep knowledge of digital media strategy, planning and buying
• Passion for connecting brands with consumers; strong leadership skills, with experience managing diverse teams
• Love for data and using it to drive marketing decisions
• Team player who thrives under pressure
  
  

What’s next?

If you're ready to lead our digital marketing efforts in emerging markets and take our brands to new heights, we want to hear from you! Apply now and be part of our exciting journey! We prefer to receive your application before 15th November 2024.

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.