Head of Finance

About FITT Meals

FITT Meals is a premium nutrition and meal solutions company operating across direct-to-consumer meal plans, corporate catering, and white-label food production. With a large-scale production facility and multiple growth verticals launching, we are entering a critical next phase of scale.

Finance at FITT Meals is a core strategic function. We operate with transparency, pace, and accountability, and we expect senior leaders to think and act like owners.

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Role Overview

We are hiring a Head of Finance to lead the finance function end-to-end.

This is the most senior finance role in the business. You will own financial strategy, commercial decision support, cash flow, governance, and team leadership. You will work directly with the CEO and be involved in every major business decision — from pricing and growth initiatives to operational efficiency and capital planning.

This role suits a commercially minded finance leader who is equally comfortable with strategy, numbers, and execution.

Key Objectives

• Own the finance function end-to-end with full accountability for performance, accuracy, and delivery
• Partner with the CEO on financial strategy and support all major business decisions including pricing, growth initiatives, and capital planning
• Ensure financial health and sustainability through strong cash flow management, working capital control, and financial governance
• Build scalable finance processes to support growth across multiple business lines (D2C, corporate catering, white-label production)
• Drive commercial insight and decision-making through robust financial analysis, margin management, and performance monitoring
• Lead and develop the finance team to deliver consistent, high-quality financial operations and reporting
  
  

Key Responsibilities

• Finance Leadership
• Own the finance function with full accountability for performance, accuracy, and delivery
• Lead and develop the accounting and finance team
• Build scalable finance processes to support growth and new business lines
• Strategic & Commercial Finance
• Partner with the CEO on financial strategy, planning, and decision-making
• Lead pricing, margin analysis, and commercial modelling across all revenue streams
• Support new product launches, verticals, and market expansion with robust financial analysis
• Evaluate investment decisions and capital allocation
• Cash Flow & Financial Control
• Own cash flow planning and working capital management
• Maintain short- and medium-term cash flow forecasts
• Ensure strong financial controls, governance, and compliance (including VAT)
• Oversee monthly reporting and financial statements
• Performance Management
• Lead budgeting and forecasting processes
• Monitor performance against targets and identify risks and opportunities
• Provide clear, actionable insights to leadership and department heads
• Operational Finance
• Work closely with Operations and Commercial teams on cost control, margins, and efficiency
• Drive improved visibility and accountability across COGS, labour, and overheads
  
  

Minimum Qualifications

• Experience
• 8+ years’ experience in senior finance roles
• Experience as Head of Finance, Finance Director, or equivalent senior role
• Strong commercial finance and operational exposure
• Experience managing accounting or finance teams
• Background in FMCG, food manufacturing, catering, hospitality, or similarly complex operations is preferred
• Solid understanding of UAE financial regulations and VAT
• Skills & Attributes
• Strong financial modelling, forecasting, and analytical capability
• Commercially astute — understands how numbers drive business decisions
• Confident leader with high standards and attention to detail
• Clear communicator able to simplify complex information
• Hands-on, decisive, and comfortable in a fast-moving environment
  
  

Why Join FITT Meals

FITT Meals is entering an important phase of growth. This role offers exposure to strategic execution and performance management in a scaling business — with the opportunity to grow alongside the company and an opportunity to…

• Work in a senior leadership role with real ownership and influence
• Direct partnership with the CEO
• Be a part of a high-growth business with multiple new verticals
• An opportunity to shape the finance function at a pivotal stage
• Be a part of a Performance-driven, transparent, and ambitious culture
  
  

Qualifications



Must have skills

• Financial forecasting
• Financial Strategy
• Cashflow Management
  
  

Good to have skills

• Experience in food industry
• Experience in startup
• Scaling