Head of Growth
EMCD
Date: 5 hours ago
City: Dubai
Contract type: Full time
We are looking for a talented Head of Growth to lead our user acquisition and revenue growth efforts across crypto products. You will work on scaling users globally, optimizing funnels, and launching new initiatives.
Responsibilities
Responsibilities
- Develop and implement a user and revenue growth strategy for products: mining pool, wallet, investment solutions, affiliate program
- Grow the user base of miners and crypto investors in B2C and B2B2C segments through performance marketing, community, influencers, PR, and product mechanics
- Scale presence in international Web3/crypto communities (Latin America, Asia, Eastern Europe, etc.)
- Build an experimentation system: A/B testing of creatives, landing pages, onboarding, referral and retention mechanics
- Analyze funnel data (registration hardware connection/investments retention), identify bottlenecks and growth opportunities
- Collaborate with the product team to grow key metrics: Retention, TVL, ARPU, Hashrate
- Participate in the development and launch of new products within the ecosystem (e.g., staking, new investment tools)
- Build and manage an effective growth marketing team: hiring, development, coordination
- 5+ years of experience in digital/growth marketing, including 2+ years in a leadership role
- Experience in fintech, crypto, or Web3 companies (B2C or B2B2C)
- Strong understanding of LTV, CAC, ROAS, Retention, Funnel Conversion and ability to manage them
- Experience building and scaling marketing in international projects
- Proficiency with tools: Google Analytics, Amplitude / Mixpanel, ad platforms (Meta, Google, TikTok, X, etc.), BI systems
- Fluent English (written and spoken)
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