Head of MEA Transformation - #24848


Date: 1 week ago
City: Dubai
Contract type: Full time


Salary: Competitive Team: Business Development Location: United Arab Emirates - Dubai Office

About Us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement. We’re growing fast and our ambition is huge – more categories, more locations and more people.

Pioneering technology takes more than just inventive engineers. At Dyson, we take a problem-solving approach to everything we do. And across our support teams, we’re proud to be different. And importantly, we support change to maintain our rapid growth.

About the role

The primary focus of the Head of transformation for MEA is to assess the strengths and weakness, develop a sales strategy and to accelerate our distribution channel to grow and expand Dyson distribution in Middle East and Africa .

He/She will be required to engage with Marketing, Retail, Direct Sales and other business functions to develop MEA’s plan and activities. this newly established and key position, you'll report to the MEA Managing Director. You will possess the capability to spot new business opportunities, foster relationships with key stakeholders, and lead the formulation and execution of strategies for business expansion.

Key responsibilities:

Develop a Business Plan for MEA

  • Developing and implementing business development strategies aligned with company goals

  • Conducting market research and analysis to identify opportunities and stay ahead of competition

  • Assess Market opportunities and feasibility of growth.

  • Identify and implement the best business model to achieve the MEA growth target. Partner with key stakeholders.

  • Engage with internal stakeholders to implement the business and lead the Market project.

  • Understand business model profitability through the regular use of a ROI tracker

  • Identify and implement the best business model to achieve the MEA growth target. Partner with key stakeholders.

  • Collaborating with cross-functional teams and manage team efforts for effective business development

Driving sales growth and expanding the company's market share

  • Develop an annual business plan that sets out the key strategic aims for Dyson and the partners

  • Deliver forecasts that account for; sales trends, promotions, seasonality, distribution changes, NPD and product exits

  • Manage and regularly monitor the product mix to ensure profit targets are met

  • Understand partner profitability through the regular use of a margin tracker

Deliver compelling, well thought through and inspiring presentations to the MEA partner

  • Build the Joint Business Plan of the customers and align each department through it (sales, marketing, supply chain and operations, and finance).

  • Hold regular face to face meetings with the retailers

  • Organise and deliver regular Business Reviews between senior personnel at Dyson and the retailer

  • Work with internal departments to drive through agreed customer initiatives

Take the initiative to find new customers / channel / partner

  • Achieve high standards for the Dyson brand in all sectors

  • Work closely with Marketing to rise brand awareness across MEA

  • Maximise shopper and consumer understanding through MEA Partner landscape

  • Regularly monitor and interpret sales data to improve compliance, performance

  • Look to increase the distribution of products with our partners

  • Prepare for and attend trade fairs for both end customers and retailers to expand the customer base

About You

Experience & Competencies

  • Strong Business development of opening new markets

  • Strong business development expansion consulting background

  • Commercial /Retail/Sales experience in MEA

  • University Degree

  • Enthusiasm

  • Strong commitment

  • Team player and also team leader

  • Self-motivated, independent and dynamic


  • Develop a plan by developing different scenarios

  • Pro-active and solution oriented

  • Ability to communicate and to challenge at all levels of the business

  • Good time management, ability to deliver under pressure and to tight deadlines

  • Analytical skills

  • Results Driven

  • Self-motivated, independent and dynamic

  • Ability to negotiate and influence

  • Good negotiation skills

  • Good working knowledge of both written and spoken English and Arabic any other MEA language


  • Company Bonus Scheme OR Performance related bonus

  • Discount on Dyson products

  • 26 days annual holiday plan

  • EAP (Employee Assistant Programme)

  • Life Assurance Plan

  • Health Insurance

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

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