Head of Public Affairs

ADIB - Abu Dhabi Islamic Bank


Date: 2 days ago
City: Abu Dhabi
Contract type: Full time


Role : Head of Public Affairs
Location : Abu Dhabi

Role Purpose:

Responsible to lead the bank’s communication strategy and enhancing the brand visibility and reputation while effectively managing internal and external comms.

Key Accountabilities of the role

Strategic communications

  • Develop a comprehensive communications plan that leverages brand promise and aligns with business goals and values
  • Establish and develop influential relationships with key stakeholders including media
  • Support in developing an integrated communication plan and initiatives for the bank including communication positioning, messaging and tactics
  • Collaborate with senior managers to create messaging for key initiatives and corporate announcements


Writing

  • Lead the development of marketing materials including press releases, speeches, content for digital channels


Execution

  • Orchestrate and manage the pipeline of speaking engagements
  • Manage the bank’s presence and engagement in different organizations
  • Monitor industry trends and sentiment


Team Management

  • Supervise and train a team of young professionals


Specialist Skills / Technical Knowledge Required for this role:
  • Strategic thinker with deep understanding of the financial sector
  • Advanced communication skills
  • Advanced writing skills in Arabic and eng
  • Advanced stakeholder management skills
  • Bachelor’s degree in comms, public relations , marketing or related field
  • 15 years of experience
  • Strong leadership and team management skills

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