Junior SDR/BDR (Mexico City/LATAM/Dubai) (B2B SaaS IoT | Outbound/Inside Sales, Prospecting, Cold Calling, Business Development, Partnerships | Bilingual Spanish, Arabic | Remote, Hybrid)
Goodwork
About the Company
We’re a multi-brand organization providing advanced fleet management software, hardware, and consulting solutions that drive efficiency and profitability for fleet and field service companies worldwide. Our comprehensive approach combines GPS tracking, sensors, and cameras with scalable IoT SaaS software platforms, custom software development, and marketplace integrations.
Our mission is to truly understand our customers' business needs and implement solutions that address pain points effectively, making fleets safer, more efficient, and more profitable.
We serve a broad spectrum of fleet operations globally, from large enterprises like PepsiCo and Emirates Airlines to government entities and various businesses across waste management, transportation, emergency services, and more.
Established in 2010, we've experienced remarkable growth, now serving over 3,000 customers with our solutions operational in over 3 million vehicles globally.
OUR COMPANY VALUES guide our team and shape our culture.
- Customer First
- Speed & Impact
- Own It
- Trust & Integrity
- Learn & Adapt
- Stronger Together
We're a team of 120 employees in a hybrid global work environment with headquarters in Toronto, branches in Dubai, New York, and Mexico City, and a remote team scattered across the world. We pride ourselves on long employee retention rates and a strong sense of unity despite geographical distances.
We're transitioning to an agile pod framework comprised of Tribes (strategic groupings aligned toward business missions), Chapters (functional groups ensuring quality and development), and Pods (small, cross-functional teams delivering specific outcomes). Each pod is agile, outcome-oriented, and empowered to make day-to-day decisions within its domain.
Our culture prioritizes customer satisfaction and sales results while fostering continuous self-improvement through regular evaluations and open communication with leadership. We believe in balancing dedication to work with personal well-being, allowing team members to end their day with a clear mind, confident in their contributions and ready to put on their superhero capes the next day to tackle new challenges.
About the Role
We're looking for a Junior SDR/BDR to own the front end of our sales journey across Latin America or the Middle East. You'll generate qualified opportunities and book meetings for our senior sales team, building pipeline that drives regional revenue growth.
In this role, you'll prospect accounts, qualify opportunities using BANT discovery, and hand off qualified leads to senior reps for demos and closing. As you gain product knowledge, you'll run your own demos. The regional focus differs: in EMEA (Dubai), prioritize direct customer sales; in LATAM (Mexico), emphasize channel partnerships and work closely with the Channel Manager to develop strategic partner opportunities.
This is a metrics-driven, high-energy role where you'll work autonomously while joining daily huddles and weekly pipeline reviews. Demonstrate results and you'll advance from SDR to Senior SDR to Team Lead to Territory Manager, with ongoing training, call coaching, and monthly workshops.
Our IDEAL CANDIDATE brings 1-2 years of SDR, BDR, or outbound B2B sales experience with a track record of hitting targets. You're energetic and resilient, thriving in high-volume environments where rejection is routine. You build early-stage relationships effortlessly and genuinely enjoy understanding business challenges. You have a hunter mentality—competitive, self-directed, driven to win—but curious enough to adapt based on what you learn. You're exceptionally organized and process-oriented, managing high-volume leads without dropping balls. You're scrappy and resourceful, finding solutions rather than waiting for direction. You adapt quickly to cultural nuances and thrive in environments that value initiative. Most importantly, you're coachable with hunger for growth—you seek feedback, implement it quickly, and tell us where we're wrong so we all get better.
Your performance will be measured through your Total Rep Score, which reflects qualified opportunities generated weekly, meetings booked for senior reps, conversion rates at each stage of the funnel, pipeline health and next steps clarity, CRM accuracy and timeliness, and partner leads sourced.
You'll join our Go-to-Market (GTM) team—6 teammates in LATAM (4 in CDMX, 2 in Uruguay and Colombia) or 8 teammates in EMEA (majority in Dubai). You'll report directly to the LATAM Channel Manager in Mexico City or the EMEA Regional Manager in Dubai.
You'll be doing things like:
- Prospecting & List Building: Build qualified prospect lists independently using LinkedIn, industry databases, and market intelligence; identify resellers, distributors, and hardware/software partners (LATAM/CDMX emphasis) or direct fleet customers (Dubai/EMEA emphasis); segment by vertical, fleet size, geography, and buying signals; add decision-maker details and company context.
- Outbound Engagement: Make 50+ calls and 100+ total touchpoints daily across phone, email, LinkedIn, and WhatsApp; reach fleet managers, logistics directors, operations managers, and channel partners; craft personalized messaging for regional pain points and cultural nuances; work autonomously—block time for outreach, follow up on warm leads within hours, manage your own schedule.
- Lead Qualification & Discovery: Run structured discovery calls using BANT (Budget, Authority, Need, Timing); establish credibility quickly; uncover pain points around fleet efficiency, driver safety, compliance, and cost reduction; assess buying readiness and timeline; qualify fit with our ideal customer profile; connect product features to their business challenges.
- Meeting Coordination & Handoffs: Schedule demos and calls for Senior Sales Executives; confirm attendance and prep prospects; deliver handoff packages with qualification details and next steps; follow up post-demo for feedback; run demos yourself as you gain product knowledge.
- Pipeline & CRM Management: Maintain accurate data in Zoho CRM; document all interactions with notes, BANT details, and next steps; respond to inbound leads within 2 hours; manage follow-up sequences and re-engage dormant leads; review pipeline before day end; flag at-risk deals and update weekly forecasts.
- Collaboration & Continuous Improvement: Work with regional marketing to align messaging and share feedback on what resonates; identify process improvements and share recommendations; join daily huddles and weekly pipeline reviews; participate in training on fleet management, telematics, and consultative selling; review call recordings and implement coaching feedback.
Skills & Qualifications
- 1-2 years of prior experience in roles like SDR, BDR (with B2B partnerships focus), Outbound Sales, Inside Sales, Telesales, or related.
- Full professional fluency in English and Spanish (LATAM) OR English and Arabic (EMEA)—written and spoken
- Advanced prospecting and lead qualification through independent research
- Experience with CRM tools (Zoho, HubSpot, or Salesforce)
- Excellent communication skills—confident, clear, and energetic
- Exceptionally organized—manages high-volume leads with clean CRM hygiene
- Hunter mentality with strong follow-through and process discipline
- Skilled at establishing trust and credibility quickly
- Coachable with drive to improve
- Adaptable to cultural and regional differences
- Tech-savvy with reliable internet and digital sales tools
- For Dubai applicants: Valid driver's license, personal vehicle, and willingness to travel locally for meetings
Bonus if you also have:
- Experience in telematics, fleet management, IoT, or B2B SaaS sales
- Proven track record in Latin American or EMEA B2B markets
- Working knowledge of Apollo.io and lead generation tools
- Fluency in Portuguese, Hindi, or Urdu
- Familiarity with our tools: Zoho One (CRM, Analytics, Project Management), Apollo, LinkedIn Sales Navigator, RingCentral, Fireflies.ai, ClickUp, Google Workspace, Loom, ChatGPT
Position Details
- Working Hours:
- LATAM/CDMX: Fixed 9-hour shift, 8AM-5PM Eastern Time Zone (Toronto time), inclusive of a 1-hour break
- Dubai: Fixed 9-hour shift, 2PM-11PM UAE time, inclusive of a 1-hour break
- Employment Type: Full-time (40 hours worked per week; 9-hour shifts include 1-hour daily break). Exclusivity required.
- Education: No degree required—selection based on B2B sales experience and performance
- Level: Junior (1-2 years of relevant work experience)
- Compensation: Structured as a Consultant Agreement (independent contractor), meaning you'll be responsible for your own taxes, benefits, and insurance.
- Base Salary: CAD $3,428 – $4,571 (AED 9–12K)/month
- Variable (20%): CAD $686 – $914 (AED 1.8–2.4K)/month
- OTE (Base + Variable): CAD $4,114 – $5,485 (AED 10.8–14.4K)/month
- Location:
- LATAM (outside CDMX): Fully remote
- CDMX: In-person at our Mexico City office (4 teammates on-site)
- Dubai: In-person at our Dubai office (majority of 8-person EMEA team on-site); must have valid driver's license, personal vehicle, and ability to travel locally for client/partner meetings.
Benefits of working with us:
- Work with a forward-thinking international technology company
- Fully remote (LATAM) or in-office (CDMX/Dubai)
- Talented teammates across LATAM and EMEA regions
- Structured schedule: 9-hour shifts with 1-hour break, 5 days a week
- Competitive compensation anchored to the Canadian dollar
- Remote-first culture with strong digital infrastructure
- Access to cutting-edge AI tools and automation platforms
- Ongoing training and skill development
- Clear career progression
- Performance-based promotions and rewards
- Global impact: 3M+ vehicles and 3,000+ customers worldwide
- Autonomy with support and coaching
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