Keyade:Performance Manager- Dubai

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
  
  

About Keyade: A Leading WPP Media Brand

Keyade Middle East is a Performance Marketing Consultancy focused on delivering business results for our clients through cutting-edge solutions and a relentless pursuit of excellence. Keyade is part of WPP Media, the world’s leading media investment group, shaping the next era of media where advertising works better for people.

Role Summary and Impact

As a Performance Account Manager, you will lead Paid Search strategy and execution for one of our largest clients. Working within a 4-person team, you will be responsible for account leadership, campaign performance, strategic planning, and innovation through data and automation. This is a hands-on role, ideal for someone passionate about Paid Search and capable of linking it directly to business impact.

Key Responsibilities:

Operational Excellence and Analysis:

• Plan, launch, optimize and own end-to-end campaigns across Google Search, Performance Max, Demand Gen, and Microsoft Ads, covering everything from best-in-class campaign structures, keyword strategy, audience segmentation, ad copy/creative testing, and bid strategy setup to performance analysis, product and category performance, and ongoing campaign refinement.
• Leverage Smart Bidding, Audience Targeting, and AI-driven automation to scale efficiently
• Strong command of core Paid Search nuances (Impr share, CPC, CTR, Quality score, match type, bid strategies) and its impact.
• Exemplary time management skills, able to prioritize and work well under pressure.
• Adhere to all agreed upon processes, work with the team for full adoption and work closely with the client to improve these.
• Leverage data analysis capabilities to glean actionable insights, enhancing strategy and client outcomes – happy to look into deep and granular details to gain insight.
• Demonstrate proficiency in Google Analytics 4 (GA4) for in-depth performance analysis and reporting.
  
  

Client Leadership and Strategic Management:

• Adopt a continual ‘test and learn’ approach to Paid Search activities, with a strong understanding of different testing frameworks.
• Keep up to date with the latest developments and updates in Paid Search.
• Ensure client satisfaction by focusing on high-quality deliverables, effective communication, and adherence to service level agreements (SLAs).
• Cultivate a culture of continuous improvement by sharing best practices and insights across the team.
• Always think and evaluate situations from the client's perspective, consistently communicating with stakeholders to deliver effective solutions and strategies.
• Build trust-based relationships, challenging the status quo to provoke client business development and implement new ideas.
• Lead automation-based initiatives on platforms like Google Ads and SA360, sharing knowledge and best practices within the team.
• Strategically nurtures relationships with key decision-makers by helping them successfully navigate through critical business changes and address complex issues in their businesses.
  
  

Account Leadership and Quality Assurance:

• Anticipate client needs and set up processes to meet these expectations, taking full responsibility for search best practices within assigned accounts.
• Serve as the primary liaison between clients and Google / Bing, offering data-driven strategic advice and managing test implementations.
• Take accountability for budgets and performance targets, focusing on consistently achieving clients' targets.
• Develop ways of working that maximize client output whilst minimizing operational input.
  
  

Job Requirements:

• Minimum of 4 years of experience in performance marketing with a focus on SEM.
• Proficiency in Google, Bing, Facebook, Snapchat, TikTok, and Twitter ads with a focus on Google Ads and SA360.
• Demonstrable experience in managing multiple accounts, with full ownership of budgets and targets.
• Ability to deliver high-quality work leading to positive client outcomes.
• Experience in identifying and solving challenges through effective leadership.
• Proven organization and attention to detail skills
• Experience nurturing junior digital staff and enhancing their growth.
• Deep understanding of the digital ecosystem, tracking, tech stack, and measurement.
  
  

About You:

• A real passion for Paid search is required for this role, this is not a broad role, it is a senior paid search specialist role able to map paid search to business challenges.
• Future Facing approach and curiosity, Paid Search is changing, and this role is about preparing our client for that change and leveraging data and testing to prove success.
• Expertise in Paid Search, demonstrated by a proven record of accomplishment of driving performance for clients.
  
  

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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