Leisure & Entertainment Brand Manager

JOB TITLE

Leisure & Entertainment Brand Manager | MAF Entertainment | Leisure & Entertainment

Role Summary

The Brand Manager is responsible for supporting the Director of Leisure & Entertainment in the development and execution of brand strategies, ensuring the alignment of all branding initiatives across Majid Al Futtaim Leisure & Entertainment brands. This role involves brand performance monitoring, marketing coordination, and the implementation of best practices to enhance customer experience and brand equity.

ROLE PROFILE

• Assist in the development and execution of brand strategies to drive awareness, engagement, and revenue growth.
• Support the implementation of global best practices in operational brand management, ensuring efficient and scalable procedures across all venues.
• Conduct benchmarking and performance reviews to identify operational trends, guest expectations, and opportunities to improve brand execution.
• Collaborate with internal departments (Operations, F&B, HR, Facilities) and external partners to ensure alignment with brand standards and company objectives across all operational areas.
• Work closely with the operations team to ensure in-store branding and customer experience are aligned with brand guidelines.
• Assist in the execution of new product launches and in-store activations.
• Monitor customer feedback and implement necessary actions to enhance brand perception.
• Monitor competitor activities and industry trends to identify potential opportunities and risks.
  
  

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in brand management, marketing, or a related field within leisure, entertainment, hospitality, or retail industries.
• Familiarity with marketing analytics tools, digital marketing platforms, and branding software.
• Creativity, strategic thinking, attention to detail, and data-driven decision-making.
• Strong communication, organizational, and project management skills.
  
  

What We Offer

• At Majid Al Futtaim, we’re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
• Work in a friendly environment, where everyone shares positive vibes and excited about our future.
• Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.