Manager - Account Based Marketing

Account-Based Marketing (ABM) Manager, Core 42, Abu Dhabi - UAE

About Us

Core42, a leader in AI-powered cloud and digital infrastructure, is driving transformative technology solutions globally. Leveraging advanced resources and partnerships, Core42 empowers clients to harness sovereign AI infrastructure, especially in sectors with stringent regulatory needs. With a mission to redefine digital transformation, we combine sovereign capabilities with scalable, high-performance compute infrastructure, positioning itself at the forefront of AI innovation in the Middle East and beyond.

The Opportunity

Core42 is seeking a strategic and data-driven Account-Based Marketing (ABM) Manager to lead targeted B2B marketing programs aimed at high-value enterprise accounts. Reporting to the Director of Growth Marketing and Operations, this role will partner closely with sales, product marketing, and demand generation teams to build personalized, scalable campaigns that drive pipeline growth and customer expansion across priority segments and industries.

Your Key Responsibilities

ABM Strategy and Execution:

• Design and implement multi-channel ABM programs that support both 1:1 and 1:few initiatives for strategic enterprise accounts.
• Develop segmented campaigns tailored to industry, account maturity, buying stage, and intent signals.
• Collaborate with sales and business development to define target account lists, engagement plans, and campaign activation cadences.
• Use data and insights to identify whitespace opportunities and tailor messaging across the buying committee.
  
  

Campaign Development And Orchestration

• Build and execute highly personalized campaigns leveraging digital, content, email, paid media, events, and outbound tactics.
• Collaborate with creative, content, and digital teams to align messaging, offers, and experiences with the needs of decision-makers and influencers.
• Drive integration of ABM tools and platforms (e.g. 6sense, Demandbase, LinkedIn Matched Audiences) with HubSpot and Salesforce to ensure seamless campaign delivery and measurement.
  
  

Sales Alignment And Enablement

• Work in lockstep with sales to co-develop account playbooks, outreach cadences, and personalized sales assets.
• Partner with sales enablement to ensure outreach is timely, relevant, and informed by account intelligence.
• Track and report on marketing-influenced pipeline and provide clear attribution of ABM impact on revenue.
  
  

Analytics And Optimization

• Establish clear KPIs for ABM performance including engagement scores, influenced pipeline, conversion rates, and revenue contribution.
• Manage budgets and resources effectively, ensuring maximum ROI on ABM initiatives.
• Monitor account-level activity, intent signals, and program performance to continuously optimize campaigns.
• Provide weekly and monthly reporting dashboards to key stakeholders and identify areas of improvement across touchpoints.
  
  

Cross-Functional Collaboration

• Act as a key liaison between growth marketing, field marketing, sales, and customer success to ensure alignment on account strategies.
• Support customer expansion campaigns in coordination with the success team to increase upsell and cross-sell opportunities.
• Partner with operations to improve data hygiene, segmentation accuracy, and campaign execution workflows.
  
  

What We're Looking For

• 6–8+ years of B2B marketing experience with at least 3 years focused on account-based marketing or enterprise demand generation.
• Demonstrated success executing ABM strategies that have directly influenced pipeline and revenue growth.
• Deep understanding of B2B buyer journeys, persona mapping, and enterprise sales cycles.
• Proficiency in marketing platforms such as HubSpot, Salesforce, LinkedIn Ads, and ABM tools (e.g. Demandbase, Rollworks, 6sense).
• Strong project management skills and ability to execute multi-threaded campaigns across channels and stakeholders.
• Highly analytical with a data-first mindset; experienced in interpreting campaign and funnel data to inform strategy.
• Proven ability to work cross-functionally in a fast-paced, outcomes-oriented environment.