Manager, Digital Analytics

Operating in the UAE for over 50 years, CBD manages the financial requirements of some of the largest corporates and businesses operating in the country, driving the UAE economy. Over the years, CBD has transformed into a progressive and modern banking institution winning multiple awards for its digital initiatives, credit cards, bank accounts, mobile app features and services.

CBD has been recognized as the number one bank in the UAE on the Forbes list of The World’s Best Banks 2022.

As we continue to build upon our successes, we are looking for ambitious individuals who are passionate about the banking and finance industry and the markets in which CBD operates. Just as important to us is your ability to demonstrate a talent for dealing with people - your colleagues and our customers - and delivering service that really goes the extra mile.

Principal Accountabilities

Work Management

The essential duties and responsibilities will include:-

• Oversee the collection, integration and analysis of digital data from multiple sources (web, mobile, CRM, marketing automation etc.) to inform business decisions.
• Develop and maintain dashboards, reports and visualizations to communicate key metrics and insights to stakeholders.
• Partner with business, IT ad marketing teams to define measurement frameworks, KPIs and reporting requirements for digital initiatives.
• To work closely with individual Managers and Heads to identify insight needs, agreeing data sets and requirements for KPI monitoring.
• To work with Product team to ensure that tests and tracking are configured correctly for reporting and optimization.
• Lead deep-dive analyses to identify opportunities for improving customer experience and UX designs, channel performance and business outcome.
• Ensure proper implementation of analytics tagging, data governance and data quality processes.
• Stay current with industry trends and, best practises and emerging analytics technologies to enhance the bank’s digital analytics capabilities.
• To have an advanced understanding of CBD’s technical infrastructure, CRM and CMS platforms, and general data management processes.
• To provide objective and transparent analysis of digital data, using proven methodologies to identify areas for improvement and opportunities for investment to achieve Strategic aims.
• To develop and provide a structured data analysis service to all teams across Digital Banking, producing detailed reports identifying key trends and patterns, interpreting the data into practical and useful recommendations to support strategic objectives.
  
  

Requirements:

Experience And Skills

• Bachelors / Masters with Specialization in Digital Marketing, Analytics, Statistics and Computer Science.
• Proven experience with digital analytics tools (e.g., Google Analytics, Adobe Analytics, Webtrends) and data visualization platforms (e.g., Tableau, Power BI, Looker, QlikView).
• Strong knowledge of SQL and experience with Data extraction, manipulation and modelling.
• Experience with marketing technology platforms (e.g., Salesforce, Adobe, PEGA) and marketing automation systems is a plus.
• Significant experience of identifying, analysing and presenting the results of digital data analysis to both technical and non-technical audiences.
• Advanced knowledge of SEO best practice.
• 5 to 8 years of relevant work experience in Digital Analytics.
• Good Communication Skills
• Planning and organizing skills
• Strong interpersonal skills.
• Analytical skills
• Team work
• Report writing skills
• Numeracy and accuracy
• Good Team player
• Leadership skills