Manager - Ecommerce
Apparel Group
Date: 3 weeks ago
City: Dubai
Contract type: Full time
Job Description
Performance Marketing & Campaign Management:
The ideal Manager - Ecommerce in a retail company should have 5+ years of progressive experience in brand management, with a minimum of 3 years specifically in the retail sector. Proven success in developing and implementing strategic brand initiatives, enhancing customer engagement, and achieving measurable business results is essential.
Performance Marketing & Campaign Management:
- Manage PPC, Display, Email, PR, and Social Media campaigns to drive targeted traffic and conversions.
- Develop and execute performance marketing strategies aligned with commercial objectives, ensuring cost-efficient and high-impact campaigns.
- Oversee retargeting and customer acquisition initiatives to optimize traffic and sales.
- Analyze performance data, purchasing patterns, and website traffic to measure the effectiveness of campaigns.
- Continuously optimize marketing campaigns to achieve efficiency and scalability.
- Manage digital advertising efforts, including Pay-Per-Click (PPC), Real-Time Bidding (RTB), Facebook Ads, Mobile Advertising, and Affiliate Marketing.
- Stay updated with the latest trends in digital marketing and implement innovative strategies.
- Conduct extensive testing on emerging digital marketing opportunities, focusing on scalable solutions.
- Collaborate with brands to access and utilize brand imagery for marketing campaigns.
- Maintain the E-commerce Marketing Calendar, incorporating input from brand teams on retail activities.
- Ensure all communications and campaigns are aligned with brand guidelines and positioning.
- Ensure proper setup and utilization of Google Analytics and other performance tracking tools.
- Provide comprehensive reports on sales, marketing initiatives, and customer insights to internal stakeholders.
- Monitor campaign performance and adjust strategies based on data-driven insights.
- Develop and implement a robust social media and CRM strategy to enhance customer engagement and retention.
- Build and optimize customer journeys across all digital communication channels.
- Work closely with marketing agencies and partners to execute effective campaigns.
- Manage relationships with marketing agencies and external e-commerce partners, ensuring alignment with brand initiatives.
- Liaise with brand principals to coordinate marketing efforts and share performance insights.
- Develop seasonal marketing calendars and oversee their execution across all channels.
The ideal Manager - Ecommerce in a retail company should have 5+ years of progressive experience in brand management, with a minimum of 3 years specifically in the retail sector. Proven success in developing and implementing strategic brand initiatives, enhancing customer engagement, and achieving measurable business results is essential.
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