Manager - Ecommerce

Apparel Group


Date: 4 days ago
City: Dubai
Contract type: Full time
Job Description

Performance Marketing & Campaign Management:

  • Manage PPC, Display, Email, PR, and Social Media campaigns to drive targeted traffic and conversions.
  • Develop and execute performance marketing strategies aligned with commercial objectives, ensuring cost-efficient and high-impact campaigns.
  • Oversee retargeting and customer acquisition initiatives to optimize traffic and sales.
  • Analyze performance data, purchasing patterns, and website traffic to measure the effectiveness of campaigns.
  • Continuously optimize marketing campaigns to achieve efficiency and scalability.

Advertising & Digital Strategy:

  • Manage digital advertising efforts, including Pay-Per-Click (PPC), Real-Time Bidding (RTB), Facebook Ads, Mobile Advertising, and Affiliate Marketing.
  • Stay updated with the latest trends in digital marketing and implement innovative strategies.
  • Conduct extensive testing on emerging digital marketing opportunities, focusing on scalable solutions.

E-commerce Content & Branding:

  • Collaborate with brands to access and utilize brand imagery for marketing campaigns.
  • Maintain the E-commerce Marketing Calendar, incorporating input from brand teams on retail activities.
  • Ensure all communications and campaigns are aligned with brand guidelines and positioning.

Analytics & Reporting:

  • Ensure proper setup and utilization of Google Analytics and other performance tracking tools.
  • Provide comprehensive reports on sales, marketing initiatives, and customer insights to internal stakeholders.
  • Monitor campaign performance and adjust strategies based on data-driven insights.

Social Media & CRM Strategy:

  • Develop and implement a robust social media and CRM strategy to enhance customer engagement and retention.
  • Build and optimize customer journeys across all digital communication channels.
  • Work closely with marketing agencies and partners to execute effective campaigns.

Collaboration & Stakeholder Management:

  • Manage relationships with marketing agencies and external e-commerce partners, ensuring alignment with brand initiatives.
  • Liaise with brand principals to coordinate marketing efforts and share performance insights.
  • Develop seasonal marketing calendars and oversee their execution across all channels.

Desired Experience

The ideal Manager - Ecommerce in a retail company should have 5+ years of progressive experience in brand management, with a minimum of 3 years specifically in the retail sector. Proven success in developing and implementing strategic brand initiatives, enhancing customer engagement, and achieving measurable business results is essential.

How to apply

To apply for this job you need to authorize on our website. If you don't have an account yet, please register.

Post a resume

Similar jobs

Attendant, Food and Beverage, Kaleidoscope

Atlantis Resorts, Dubai
9 hours ago
( 16267 )At Atlantis, we exist to bring the extraordinary to every holiday and experience through connection, empowerment, precision, care and warmth. Inspired by the majesty and mystery of the ocean, Atlantis resorts are unique destinations full of life, wonder and surprise, where we seek to exceed our guests’ expectations at every possible turn.Nestled between the calm turquoise waters of...

Event Executive

Accor, Dubai
12 hours ago
Company DescriptionSO/ is a coveted collection of hotels, rooted in the world of fashion. Making its stylish debut on the global hotel scene in 2011, SO/ continues to command attention with its avant-garde design and creative approach to the world of luxury.Job DescriptionAre you passionate about creating extraordinary events that leave lasting impressions? We're seeking a dynamic and detail-oriented Event...

Reservation Agent

Mövenpick Hotels & Resorts, Dubai
17 hours ago
Company DescriptionYour team and working environment:Make the most of now. If there is something, we are very proud of at Grand Plaza Mövenpick Media City is our story. We see ourselves as a place where people can best realize opportunity, because sometimes all you need to do is the ordinary in an extraordinary way. “What if” are two words with...