Manager Employer Branding

Synopsis

In this role, you will be responsible for developing and executing strategies to enhance our organisation's reputation as an employer of choice. You will work closely with the wider TA and HR teams and the Brand and Marketing teams to create compelling employer branding campaigns that both raise general awareness of careers at Etihad and which target the attraction of top talent for specific vacancies now and in the future. Your role will involve leveraging various channels, including social media, employer review sites, and employee testimonials, to communicate our employer value proposition effectively

Accountabilities: Produce engaging content, including videos, blog posts, and social media campaigns, to showcase our workplace culture, employee stories, and career opportunities.

• Work with TA team to monitor candidate experience and implement innovative solutions to continuously build candidate engagement throughout every touchpoint in the candidate journey
• Manage our presence on employer review sites, social media platforms, and professional networking sites to ensure a positive employer brand image
• In partnership with the TA Strategy and Innovation Manager, develop, monitor and analyse employer brand metrics, such as candidate feedback, and brand sentiment, leveraging these insights to further refine strategies
  
  

Accountabilities

• Collaborate with the Total Rewards, Culture and Employee Engagement teams on developing and clearly articulating Etihad’s Employee Value Proposition (EVP) and socialising this more broadly with key stakeholders
• Develop and implement comprehensive employer branding strategies aligned with the Etihad’s EVP, Purpose, Vision, Mission and Values (PVMV), culture, and which strongly align with business objectives .
• Collaborate with Marketing and Branding teams to enhance employer branding efforts through targeted campaigns, events and online presence, leveraging social media where applicable
• Develop a suite of fit-for-purpose visuals for presence and campaign advertising
• Determine fit for purpose channels to promote Etihad’s employer brand
• Implement initiatives to empower employees to become brand ambassadors, both internally and externally.
• Manage third party vendors such as our employer branding agency and creative agencies in a proactive manner, ensuring accountability and deliverables are executed in a professional and timely manner
• Cultivate and manage relationships with external partners, such as universities, industry associations, and diversity networks, to enhance our employer brand presence ,
  
  

Education & Experience

7-10 years’ experience in employer branding and recruitment marketing within a large, complex organisation Knowledge and understanding of high volume recruitment marketing needs, as well as those for more specific, niche recruitment Experience in developing and articulating Employee Value Propositions Proven experience in campaign design, management and measurement Strong understanding of branding principles and marketing techniques , Excellent communication skills, both written and verbal Creative mindset with the ability to develop innovative and differentiating campaigns Analytical skills to track and measure the effectiveness of branding initiatives and sentiment Ability to collaborate and influence cross-functional teams and stakeholders High level of expertise with, and knowledge of, various social media platforms, employer review sites, and other relevant channels Highly organised, with strong project and programme management capabilities Knowledge and understanding of Applicant Tracking Systems, candidate relationship management technology, video interviewing technology and automation from a branding perspective

About Etihad Airways

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. All this ties into Etihad’s ambitious Journey 2030 strategy. The airline plans to double its fleet size and triple the number of customers over the next six years as it sets out to be the airline everyone wants to fly!

To learn more, visit etihad.com

Recruitment Fraud Alert

Beware of fraudulent job offers from individuals or organizations claiming to represent the Etihad group. We will never ask for personal information, bank details, or payment during the recruitment process. Interviews are conducted face-to-face or via video/telephone before any formal offer. If you are asked for money, please treat it as fraudulent.