Manager - Marketing - Jumeirah Burj Al Arab

For more than two decades, Jumeirah Group, a member of Dubai Holding, has been making a distinct mark on the global hospitality market with its unwavering Stay Different brand promise. Its award-winning destinations, including the iconic Burj Al Arab Jumeirah, position service beyond expectations, signature dining experiences and artful surroundings at the heart of every guest experience. Today, Jumeirah operates a world-class portfolio of 26 properties across the Middle East, Europe and Asia, and employs over 9,000 colleagues, representing over 120 nationalities.

In response to the evolving preferences of travellers today, Jumeirah Group is also pivoting towards the rapidly growing wellness tourism sector. Grounded in the principles of lifelong learning, longevity, and inclusivity, Jumeirah Group is re-fashioning its approach to position wellness as not just an accompaniment to its guests' stays, but a central tenet of their overall experience. With 13 award-winning Talise Spas nestled across Jumeirah Group’s properties, this transformation is evident in the group’s current endeavours to integrate wellbeing into every facet of the guest journey.

Beyond holistic wellbeing and spa experiences, the Group’s expansive portfolio also includes Jumeirah Restaurants, a Dubai-based full-service hospitality provider with 85 acclaimed food and beverage brands, ranging from casual dining venues to Michelin starred fine dining concepts; J Club, Dubai’s leading lifestyle and wellness destination; Jumeirah One, the Group’s dedicated recognition and rewards programme; and The Emirates Academy of Hospitality Management, the region’s only fully accredited third-level academic institution delivering specialised degree programmes in hospitality management.

As Jumeirah continues to expand its global portfolio and scale up its operations to the next level of growth, we remain fully committed to developing and empowering our colleagues to excel in world-class environments as we solidify our legacy as a trailblazer in both luxury hospitality and wellness.

Jumeirah is committed to embedding equality, diversity and inclusion in all its practices, embracing a culture that celebrates diversity.

About the Job:

An exciting opportunity has arisen for an experienced Marketing Manager to join the team in Jumeirah Burj Al Arab. Your key responsibilities will include:

• Develop, action, manage and measure the annual marketing strategy, aligning closely with the annual sales and revenue strategies to ensure business targets and objectives are met.
• Develop strategies that will assist the sales and revenue teams in achieving their targets month on month.
• Development and management of visual standards by working closely with operations, group marketing and the appointed agency.
• Ensure the standards are uploaded and managed on Brand Jumeirah.
• Ensure that the new standards are adhered to for all communication pieces used for Jumeirah Burj Al Arab as well as across the group.
• Development and implementation of brands, visual standards guidelines and marketing plans for new product / service launches working closely with group marketing, operations, sales, marketing teams and appointed agency.
• Development and management of an annual advertising plan, working closely with sales and group marketing.
• Development of suitable creative as per the plan, working closely with group marketing and the appointed advertising agency.
• Oversee advertising implementation and recording by the assistant marketing communications manager.
• Review and response to ad hoc advertising requests.
• Oversee campaign plan development, execution and management by the assistant marketing communications manager to ensure feasibility, practicality and alignment with objectives.
• Oversee operational collateral development by the assistant marketing communications manager to ensure feasibility, practicality and alignment with the new visual standards.
• Development and management of an annual events plan, working closely with sales, group partnerships and group public relations.
• Oversee event participation in instances where the assistant marketing communications manager is tasked with event management.
• Oversee online channel management (Jumeirah.com, Mercury, eNewsletters) by the assistant marketing communications manager.
• Development and implementation of an annual plan that utilises all available channels, taking the sales objectives into consideration.
• Oversee Sirius participation (eNewsletter and Magazine) by the assistant marketing communications manager and marketing executive.
• Development and implementation of a partnership marketing plan aligned with sales objectives.
• Oversee ad hoc partnership marketing request
• Development and implementation of an annual sponsorship plan, working closely with group sponsorships and sales.
• Review and response to ad hoc sponsorship requests.
• Manage and develop the marketing Team, comprising an assistant marketing communications manager, marketing executive and Coordinator:
• Conduct and action next steps for quarterly reviews.
• Conduct and action next steps for annual appraisals
• Develop annual training, development and career progression plans.
• Facilitate innovation within the department:
• Brainstorming of new ideas for planned marketing campaigns and activities.
• Facilitation of idea generation for ideas that can be implemented across operations.
• Administrational Duties:
• Conduct weekly marketing status meetings to understand progress of jobs on file.

About You:

• University Degree or equivalent, preferably in Hospitality or Marketing.
• At least 5 years’ experience in a 5 Star Hotel, in a marketing role, or combined eCommerce and marketing role.
• Ability to develop, action, manage and measure annual marketing strategies, aligning closely with the annual sales and revenue teams, to ensure business targets and objectives are met within a pre-defined marketing budget
• Additional Language: Arabic, Russian, Chinese or European language

About the benefits:

Besides generous F&B benefits and reduced hotel rates across our hotels globally, this role has excellent employee benefits making the role attractive to high performers and any applicant who like to associate her/himself with one of the most luxurious brand in the hospitality industry.