Manager, Marketing - UAEN

Emirates Development Bank (EDB)


Date: 1 day ago
City: Abu Dhabi
Contract type: Full time
Job Description

Responsiblities

  • Develop and execute integrated marketing campaigns across digital, print, social media, and events to promote EDB’s banking products.
  • Create a comprehensive brand strategy that aligns with EDB’s mission and values.
  • Manage all aspects of digital marketing, including SEO, email marketing, and social media advertising.
  • Measure and report on the performance of marketing campaigns against established goals (ROI and KPIs).
  • Identify trends and optimize marketing spend and performance based on insights.
  • Collaborate with agencies to enhance marketing communications.
  • Engage with business and product teams to create marketing initiatives that support growth.
  • Ensure all marketing communications are on-brand and launch innovative campaigns.
  • Lead the budgeting process for marketing initiatives and manage budget utilization.
  • Increase engagement levels across all social media platforms.
  • Develop and oversee marketing materials, including advertising and sales collateral.
  • Analyze campaign performance and customer data to inform future strategies.
  • Work closely with senior management to align marketing efforts with overall business objectives.
  • Collaborate with content creators and influencers to enhance brand reach.
  • Monitor brand performance and respond to feedback and issues promptly.
  • Manage merchandising requirements and ensure adherence to visual standards.
  • Integrate technology and digital solutions into marketing efforts.
  • Maintain cost control across all designated projects while ensuring quality.

Technical Competencies

  • knowledge of Microsoft suit, Photoshop, Illustrator
  • CRM platforms
  • Project management

Knowledge & Skills

  • Social media
  • Branding
  • Digital marketing

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