Manager Skywards (Flydubai)

Job Purpose

Emirates Skywards seeks to be an inspiring and engaging global loyalty programme for Emirates and FlyDubai. There are a number of key roles within our Skywards Group that are essential to the success of this this programme. From product design, e-commerce and analytics, through to business development, strategic partnerships and member engagement our Skywards team is filled with exciting opportunities!

The Manager Skywards (flydubai) is responsible for leading the strategy development and execution of the Emirates Skywards loyalty proposition for flydubai (FZ) and responsible for steering and ensuring best-in-class offerings across accrual, redemptions and benefits, to maximise desired KPIs, commercial outcomes for FZ, and enhancing appeal to members. The role is accountable for evolving and ensuring delivery of a project roadmap of competitive features, improvements, and innovations that enhance loyalty programme relevance and value, effective collaboration at all levels, whilst overseeing FZ loyalty governance and proactively monitoring performance.

In This Role, You Will

• Lead and execute the Emirates Skywards strategy for FZ, positioning loyalty as a core commercial growth lever for flydubai, Emirates and Dubai, whilst aligning the roadmap with FZ?s strategic priorities, network evolution, passenger segments and distribution landscape, to deliver a fit-for-purpose loyalty proposition.
• Administer all contractual commitments and related governance for FZ loyalty operations, ensuring diligence to mutual obligations, being agile for opportunities and threats via routine market monitoring and evolving organisational realities, and proposing compliant recommendations and actions.
• Oversee end-to-end programme enhancements for FZ spanning accrual, redemption, benefits and member operations, ensuring value-led offerings and friction-less experiences are proposed, scoped, prioritised and delivered across all FZ sales channels and servicing touchpoints.
• Collaborate and coordinate all project workstreams; systems, frontline considerations, commercial inputs, digital journeys, etc, ensuring offerings promote and support to maximise adoption and KPI performance.
• Collate and cascade executive KPIs and operational reporting on a regular basis, including member metrics, revenue, accrual & redemption activity, benefits and programme bottom-line contribution, distilling key performance insights and socalise commentary to aid decision making and inform growth priorities.
• Coordinate and activate a plan of rolling tactical opportunities to best amplify FZ flown revenue and increase member stickiness, and conceptualise and brief campaigns, offers and gamified experiences that incentivise preferred behaviours and align with prevailing FZ commercial objectives.
• Act as the senior Skywards point of contact for FZ matters, building strong stakeholder relationships across executives and teams, participating in forums to align dependencies and unlock delivery constraints.
• Manage, coach and motivate direct/indirect and internal/external team members as pertain to FZ portfolio, ensuring direction, tools, and support needed to deliver against strategic and commercial objectives.
  
  

Qualification

To be considered for this role, you must meet the below requirements:

• Degree in Commerce, Marketing, Economics, Business Administration, or a related discipline
• Hold over 10 years experience in airline management, loyalty marketing and/or partner management
  
  

Knowledge/skills

• Strong executive presence with the ability to influence senior stakeholders.
• Able to negotiate commercially robust, future-fit agreements.
• Outstanding communication, stakeholder engagement, and executive-level presentation skills.
• Able to shape and execute forward-looking commercial and partnership strategies.
• Excellent attention to detail and confidence navigating commercial, legal, and technical discussions.
• Proven experience leading cross-functional projects, strong problem-solving skills and collaborative working.
• Strong analytical and financial acumen; experience with business intelligence tools, e.g. MicroStrategy, Power BI (advantage).
• Proactive, self-driven, and resilient with a results-oriented mindset.
  
  

At Emirates, we're committed to providing our employees with opportunities to grow and develop in their careers. So if you're looking for a challenging and rewarding opportunity, apply today and join our team!

Salary & benefits

Join us in a management role and enjoy an attractive tax-free salary. On top of our generous travel benefits, including discounted flights and hotel stays around the world, this managerial role also has an excellent leave and healthcare package. That’s on top of transport benefits, life insurance and more. Find out what it’s like to live and work in our fast-paced, cosmopolitan home city in the Dubai Lifestyle section of our website www.emirates.com/careers.