Marketing and Communication Manager - SAKINA

Responsibilities

Implementing marketing plan and budget for the facility

Support in the planning of marketing startegies for the Entity. And implementation of all marketing startegies in the Entity.

Implementing promotional plans for facility staff / customers to guarantee a steady stream of customers especially during off peak periods

Allocating and controlling marketing budget across internal and external sponsorship, profiling and advertising costs

Reviewing and approving subordinate budget inquires when required

Implementing the marketing and communication strategy to meet academic and clinical objectives Implementing the advertising and media plan

Conducting Market Research

Evaluating products, prices and services to maintain highest standards of integrity in all UAE operations, including analysis of competitor products, price, promotion and services

Identifying market needs by conducting market research activities in order to understand customer needs, priorities and aspirations

Managing and overseeing the production of marketing collateral and other communication material for marketing and customer attraction

Coordinating Events

Coordinating continuous promotional programs, conventions and meetings

Ensuring these events are well attended and organized

Implementing brand positioning, including market activities and forecasting

Maintaining up to date competitor information so as to ensure facility retains its competitive edge in the marketplace

Responsible for coordination of communication programs

Marketing, managing and communicationg the facility brand

Communicating the facility brand to UAE audiences to ensure that position and brand strength are understood by all UAE clients/customers/patients

Coordinating with media organizations to create awareness about the facility and promote the facility's mission, clinical programs, staff and events

Directing and overseeing all marketing projects and serving as main project manager when required

Managing production of facility promotional items and gifts

Driving the implementation of the annual calendar of marketing and promotional events and activities

Developing ideas and opportunities for feature articles, interviews, presentations, and other public relations activities that promote awareness of facility

Representing facility to the press and public where required (exhibitions, road shows, interview programs) in an ethical manner

Identifying and establishing an appropriate community engagement program in the UAE and in key international markets

Developing key corporate communications within the UAE (including special events, brochures, website, and other mediums in strategically important areas)

Developing and monitoring the delivery of facility paper-based and electronic promotional materials, including the maintenance of the core external web pages for the facility

Qualifications

Required :

6-8 years of relevant progressive experience in a similar role with 3 years of supervisory experience

Desired

Experience in a large healthcare facility