Marketing, Clients & Communications Director (Pipelining)

MARKETING COMMUNICATION AND CLIENTS DIRECTOR

Always do better than necessary » is not only our founder’s motto; it is also the mindset that drives us every day to do what has never been done before!

Have you ever thought about becoming a member of the Piaget team?

YOUR ROLE

Reporting to the Piaget Regional Managing Director and member of the MEAIT Executive committee, the Marketing Communication and Clients director is primarily responsible for ensuring category leadership, defining business strategies, overseeing the planning, development and execution of client, marketing and communications initiatives. The MCC’s KPIs are to generate revenue by increasing sales through successful integrated marketing campaigns as well as to enhance Maison’s brand image and differentiation in a competitive environment.

Key Responsibilities

Brand and Categories Strategy:

Develop and implement a comprehensive marketing and communication strategy aligned with Piaget's global brand guidelines and the specific needs of the MEAIT market.

Ensure brand consistency across all marketing and communication channels.

Collaborate with the product and merchandising teams to develop marketing plans for new and existing product categories.

Go-to-Marketing And Integrated Marketing Campaigns

Oversee the planning, execution, and analysis of integrated marketing campaigns across all channels, including digital, print, events, and retail.

Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve maximum ROI.

Develop and maintain strong relationships with key media outlets and influencers in the MEAIT region to enhance brand visibility and reputation (Public Relations & Media Relations).

Collaborate with the sales team to develop and execute effective trade marketing programs that drive sales and market share.

Oversee the development and execution of digital marketing strategies, including social media, search engine optimization (SEO), and online advertising.

Oversee the planning and execution of high-profile events to engage clients and promote the Piaget brand (Event Management).

Direct and oversee all MCC functions (Client, Marketing, Creative Content, Media, Social, PR, Events, External relations, Market and brand intelligence) towards common vision and in daily operations.

Define and manage the A&P budget and performance metrics to dynamically optimize resources and make informed decisions.

Clients Knowledge And Engagement

Develop client knowledge capabilities and understanding across the organization.

Define client engagement strategy and related actions plans (one to one, one to few, one to many) in the MEAIT region (Client Relationship Management).

Ensure effective use of CRM systems to manage client data and personalize marketing communications (CRM & Data Management).

Elevate client experience, offering personalized and meaningful messages at scale, providing differentiated client treatment, and high level of engagements for all Maison’s audiences.

Market Insights

Conduct market research and analysis to identify trends, opportunities, and competitive threats in the MEAIT region.

Assess and report competitive and cultural trends

Track trends, analyzing market research & studies, making recommendations and developing comprehensive strategic briefs based on data

Understand the mindset of consumer and completion for us to keep the competitive advantage

Produces regular reports for management decisions, providing specific recommendations and regular updates on competitor benchmarking

Track and analyze the performance of marketing initiatives, providing regular reports to the Regional Managing Director and global marketing team (Reporting & Analysis).

Team Management

Build performing teams and organization, fostering an inclusive work environment, developing talent and new competencies.

Foster a culture of excellence and togetherness-shared purpose, which fosters high levels of cross-functional/cross-departments engagement and collaboration.

Lead, mentor, and develop a high-performing team of marketing professionals

Be an internal and external ambassador of the Maison and its values.

PROFILE

At least 15 years of leadership spent in markets or HQ, with a solid understanding of the MCC function with track record of marketing campaigns that generate sales & client development

High standards of excellence and strong capability to deliver result

You possess a strong entrepreneurial spirit and like to empower your team through your outstanding management skills

Strong negotiation skills, you also thrive under pressure and able to demonstrate strong collaboration with others and ability to drive change

The team respects your authority because of your positive mindset and inspiring attitude

You are hands-on, agile and know how to think out of the box

Team player, excellent management skills and engaging leadership

Fluent in English, Arabic and French is a plus