Marketing Coordinator - Temporary (6 months)

Position Summary:

Responsible for creating and delivering marketing tactics and advertising campaigns. Analyzes customer requirements, develops messaging architecture and competitive positioning, specifies vehicles/projects, secures resources, communicates project development and drives creative development processes. Responsible for the development, implementation and analysis of interactive advertising and e-commerce programs and packages. Manages the marketing and implementation of programs and analyzes their effectiveness. May be responsible for processing and/or scheduling web-based advertising. Develops models for vertical markets, campaigns and ad models and conducts research studies. Responsible for implementing and driving channel programs. Defines and maintains VAR programs and agreements; recruits and develops joint business ventures of VARs and defines and implements VAR marketing, training and support programs. Responsible for planning and market research activities designed to increase sales growth and expand market share. Develops and implements strategic marketing policies and objectives. Evaluates and adjusts strategies to respond to changing and/or competitive markets. Identifies and maintains relationships with product partners, third party vendors, etc. Responsible for strategic customer acquisition programs. Develops and implements direct mail programs; develops, conducts and maintains consumer marketing and customer profiling practices and directs list management and analysis. Develops marketing strategies for new and existing products and services. Researches trends and technologies to meet customer needs. Works with sales to ensure that sales reps have necessary collateral and advertising materials.

What you bring to the role:

Recognized skilled specialist in job area. May be responsible for leading daily operations. May train, delegate and review the work of lower level employees. Problems typically are not routine and require analysis, judgment and initiative. Makes minor adjustments and enhancements to working methods to improve effectiveness of area.

Provides administrative or technical support at a specialist level. Incumbents are highly proficient in a broad range of activities related to their job. May act as a lead or mentor to more junior technical or administrative support personnel. Consistently works on complex assignments requiring independent action and a high degree of initiative to resolve issues. Makes recommendations for new procedures.

Incumbents independently perform a wide range of complex duties under general guidance from supervisors. Known in the department/group as the “knowledge base” of information. Acts independently to determine methods and procedures on new assignments. Often acts as a facilitator and team leader.

Two year college degree or equivalent experience and minimum five years’ functional experience. OR HS diploma or equivalent and a minimum 8 years of functional including 4 years position specific experience.