Marketing Director

Overview

The Director of Marketing at Inception will play a critical role in enhancing the efficiency and effectiveness of the marketing team. By implementing best practices, optimizing processes, and leveraging data insights, this role will contribute to the success of marketing initiatives and support Inception’s growth objectives. The Director of Marketing Operations will ensure that the marketing team operates at peak performance, driving greater impact and ROI from marketing investments.

The opportunity

The Director of Marketing will lead the development and implementation of marketing processes, tools, and technologies to optimize the marketing function. This position requires strong leadership skills, technical expertise, and the ability to manage multiple projects and priorities. The ideal candidate will have a proven track record in marketing operations, excellent analytical abilities, and a strategic mindset.

Inception is the UAE’s national-scale enabler in AI Research and Development. Partnering with Microsoft's AI SaaS, we offer domain-specific Agentic AI Orchestrator platforms utilizing reasoning agents for precise and cost-effective services. Our focus includes AI incubation, IP creation, applied AI R&D, and AI investment products. By creating models tailored to specific domains and languages, we ensure superior accuracy and efficiency. Collaborating with top universities and industry giants to drive significant advancements in AI technology within the region.

Responsibilities

Your key responsibilities

The Director of Marketing at Inception will be responsible for overseeing the marketing operations function, ensuring efficient and effective execution of marketing strategies and campaigns. This role requires a deep understanding of marketing technology, data analytics, process optimization, and performance measurement. The Director of Marketing Operations will work closely with the senior marketing leadership team to drive operational excellence and support the company's marketing goals.

• Develop and execute a marketing technology tech strategy aligned with Inception’s goals and objectives
• Lead the evaluation, selection, and implementation of marketing technology platforms, including CRM systems, marketing automation tools, and analytics platforms.
• Collaborate with cross-functional teams, including sales, product management, and IT, to ensure seamless integration and alignment of marketing technology initiatives, processes and workflows.
• Define and implement processes for lead management, lead scoring, and lead nurturing and integration into sales to optimize conversion rates and accelerate sales cycles.
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing technology initiatives and provide regular reporting and analysis to stakeholders.
• Oversee the management of budgets, staffing, and other resources to ensure efficient execution of marketing initiatives.
• Oversee the reporting, managing systems, and program management of key projects, and drive better efficiencies within our marketing organization.
• Identify opportunities for process improvement and optimization throughout the marketing function including the procurement processes.
• Provide leadership, guidance, and mentorship to members of the marketing team, fostering a culture of collaboration, accountability, and excellence.
  
  
  

Qualifications

Skills and attributes for success

• 12+ years of experience in marketing, with a focus on B2B technology marketing.
• Proven track record of successfully implementing and managing CRM systems (e.g., Salesforce, HubSpot, etc.) and marketing automation platforms (e.g., Marketo, Pardot, etc.).
• A background in Agile marketing is a plus
  
  
  

To qualify for the role you must have

• Strong analytical skills and proficiency in data analysis tools and techniques to derive insights and inform decision-making.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and communicate complex technical concepts to non-technical stakeholders.
• Strategic thinker with a results-oriented mindset and a passion for driving business growth through innovative marketing technology solutions.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
  
  
  

What We Look For

If you are a performance-driven, inquisitive mind with the agility to adapt to ambiguity, you will fit right in. You should be eager to explore opportunities to build meaningful collaborations with stakeholders and aspire to create unique customer-centric solutions. Bias for action and a passion to conquer new frontiers in the AI space is at the heart of the Inception community.

What Working At Inception Offers

Culture: An open, diverse and inclusive environment with a global vision that encourages personal growth and focuses on ground-breaking, industry-first innovations.

Career: Outstanding learning, development & growth opportunities via structured training programs and innovative, high-tech projects.

Work-Life: A hybrid work policy to strike the perfect balance between office and home.

Rewards: A competitive remuneration package with a host of perks including healthcare, education support, leave benefits and more.

If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.