Marketing Executive

Who We Are...

GlobalData is a specialist information services business on a mission to help our clients decode the future, make better decisions and reach more customers. Using our unique data, expert analysis and innovative solutions we deliver intelligence on the world’s largest industries for companies, government organisations and industry professionals.

We began our journey in 2016, by combining a diverse range of specialist information services companies, with decades of trusted customer relationships and deep sector specialisms. Today, we operate as a single company and one fully integrated platform, with more than 3,500 colleagues worldwide, across 20+ industries, delivering value for over 5,000 customers.

Why join GlobalData?

GlobalData is at a pivotal point in its growth journey. Following multiple acquisitions and having recently received transformational investment we need curious, ambitious, courageous people to support us in achieving our vision of becoming the world’s trusted source of strategic industry intelligence.

Our big ambitions mean that life at GlobalData is fast paced, entrepreneurial and rewarding. We recognise the collective power of our people, and it’s the collaboration of our teams that have shaped our success and will continue to do so in the future.

The Role

We are a collaborative and innovative group of professionals dedicated to creating engaging lead generation campaigns for internal MEED & GlobalData sales teams and seamless online shopping experiences for our clients. Our team collaborates with cross-functional teams, including Sales, Product Development, Editorial and Customer Success. We are committed to staying at the forefront of industry trends and embracing innovative marketing approaches. Our team thrives on creativity, welcomes challenges, and consistently seeks ways to deliver exceptional value, drive growth, and position MEED and GlobalData as global research and data intelligence leaders.

What You’ll Be Doing

• Planning and executing efficient and intuitive lead generation strategies through online and offline channels
• Produce effective marketing assets that clearly conveys core USP’s and value proposition
• Analyse campaigns’ performance to gather insights and suggest improvements
• Segment contact lists based on past behaviours like past email engagement and website interactions
• Report on sales revenue generated from marketing efforts
• Develop documentation and road maps for marketing and CRM processes, A/B tests, and promotions that succeed through various channels
• Increase customer engagement and product usage to boost retention and satisfaction rates and upsell opportunities
• Understand churn patterns in our current subscription base and implement marketing campaigns to address the main reasons for this churn
• Liaise with in-house designers, media, printers and publishers as required
• Collaborate with managers in preparing budgets and monitoring expenses
  
  

What We’re Looking For...

Qualifications and Skillsets:

• 3+ years hands on marketing experience, ideally from international company, running the following channels: email, social media, events, lead nurturing, marketing automation, push notifications, paid ads
• Thorough knowledge of marketing best practices – staying on top of the latest trends
• Proficient in MS Office and marketing software (Sales Force and HubSpot preferred)
• Excellent planning and project management skills
• Experience in contact database segmentation and customer insights
• Basic understanding of renewal sensitivity planning and operations
• Hands on experience with basic HTML editing (updating email templates, landing pages)
• Understanding of web analytics and UI/U
  
  

Personal Attributes...

• Natural team player, collaborative
• Excellent communication – efficient, honest and able to clearly convey a message
• Able to work fast with high accuracy
• Works well independently as well as part of a team
• Calm under pressure and tight deadlines
  
  

In addition to a rewarding career, we support our GlobalData colleagues with a range of benefits across health, finances, fitness, travel, tech and more. To find out more about the roles and benefits on offer in your region, visit careers.globaldata.com

GlobalData believes strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer. GlobalData is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.