Marketing Executive - #43403

Ororo Experience


Date: 3 weeks ago
City: Dubai
Contract type: Full time
The Role
  • We are seeking a dynamic and results-driven Marketing Executive to join our team and take charge of executing comprehensive 360-degree marketing strategies. The ideal candidate will have a strong background in marketing with a focus on creating integrated campaigns that span various channels to drive brand awareness, customer acquisition, and revenue growth. Responsibilities: Strategic Planning: • Develop and implement end-to-end marketing strategies that align with business goals and objectives. • Conduct market research to identify trends, opportunities, and competitive landscapes. Campaign Management: • Planned, executed, and optimized multi-channel marketing campaigns across digital, social media, traditional advertising, and other relevant platforms. • Coordinate with internal teams and external agencies to ensure seamless execution of campaigns. Content Development: • Create compelling and engaging content for various channels, including website, social media, email, and print materials. • Collaborate with the content team to develop a consistent and impactful brand voice. Digital Marketing: • Manage digital marketing initiatives, including SEO, SEM, email marketing, and social media advertising. • Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital campaigns. Event Management: • Plan and coordinate events, both virtual and physical, to enhance brand visibility and engage target audiences. • Evaluate the success of events and propose improvements for future initiatives. Market Analysis: • Stay updated on industry trends and competitor activities. • Conduct regular market analysis to identify new opportunities and potential threats. • Collaboration and Communication: • Work closely with cross-functional teams such as sales, product development, and customer support to ensure alignment in messaging and goals. • Communicate marketing plans, results, and insights effectively to stakeholders. Budget Management: • Manage the marketing budget efficiently, allocating resources strategically to maximize ROI. • Provide regular reports on budget utilization and campaign performance.
Requirements
Qualifications: • Bachelor's degree in Marketing, Business, or a related field. • Proven experience as a Marketing Executive or in a similar role. • Strong understanding of the full marketing mix and experience in developing and implementing 360-degree marketing strategies. • Excellent communication, project management, and organizational skills. • Familiarity with marketing analytics and the ability to use data to drive decision-making. • Creative thinker with a strategic mindset.

About the company
At Ororo Experience, our journey began in March 2022, rooted in a profound love for coffee. Inspired by the allure of Mount Elgons family-run farms in Uganda, our team witnessed the captivating transformation of bright red cherries into the green coffee beans we now hold dear. This eye-opening experience led to the birth of our ethos: its all in the bean. Named after the Swahili words for nice, beautiful, and serene, Ororo encapsulates the essence of the exceptional coffee experience were dedicated to providing our customers.

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