Marketing Manager

Role Overview

Develop and execute full-funnel, multi-platform marketing campaigns driving business objectives. Leverage consumer data from our CRM department to effectively map the client journey, maximizing digital and physical touch points to drive new client acquisition and retention.

Collaborate cross-functionally, with both internal and external teams, to increase brand awareness and drive sales growth in the Middle East. Serve as a Dolce & Gabbana ME brand liaison with strategic partners including franchise, malls, governmental and cross collaborators.

A key area of the role will be to manage an ongoing calendar of Retail events and activations, from minor to major scale and with an ROI/sales expectation.

Principle Responsibilities

• Manage conception, development, and implementation of marketing plans, product concepts, and promotional programs to drive customer desirability and sales in the Middle East.
• Work with retail, franchise and wholesale teams to identify key investments and support through connected 360 marketing strategies.
• Develop, execute, manage budget of in-store commercial as well as brand events from start to finish, leveraging internal support and driving collaboration.
• End-to-end execution of new collection launches working closely in tandem with HQ, supported by authentic and impactful storytelling that prioritizes the consumer experience.
• Source, manage, and retain various external vendors and suppliers for events/collaterals/activations.
• Manage and maintain the annual calendar of activities per location.
• Manage post event and campaign reports.
• Always strive for innovation, testing new partners and platforms to reach target demographics at the right time in their consumer journey, with the right message to drive deeper consumer dialogues.
• Be the day-to-day contact with the Retail Events HQ office.
• Additional responsibilities as assigned.
  
  

Position Requirements

• Proven record of accomplishment in the luxury sector.
• Ten +years of experience in a marketing role focused on driving growth and brand awareness.
• Bachelor’s degree upwards required with focus on marketing and digital strategy a plus.
• Strong project management, multitasking, and decision-making skills.
• Excellent written and verbal communication skills.
• Strong digital expertise and analytical skills with proficiencies in Google Analytics, SEO tactics and reporting. Ability to track and analyze digital programming to measure ROI and increase campaign effectiveness.
• A proven track record leveraging client data to effectively reach target client demographics.
• Ability to build and maintain relationships with external partners in the Middle East landscape.
• Pro-active thinker able to recognize growth opportunities, create marketing solutions and execute to drive awareness and sales.
• Highly motivated with ability to organize multiple teams and concepts to achieve results.
• Maintain brand standards and ensure compliance across all marketing and communications channels.