Marketing Manager
Movado Group, Inc
Date: 1 day ago
City: Dubai
Contract type: Full time
Role Summary
The Marketing Manager will be responsible for planning, executing, and monitoring brand and trade marketing initiatives for the wholesale business in the UAE and the wider GCC region. As an individual contributor, this role is hands-on developing campaigns, managing partner relationships, and ensuring brand consistency across multiple retail channels while collaborating closely with sales and visual merchandising teams.
Key Responsibilities
The Marketing Manager will be responsible for planning, executing, and monitoring brand and trade marketing initiatives for the wholesale business in the UAE and the wider GCC region. As an individual contributor, this role is hands-on developing campaigns, managing partner relationships, and ensuring brand consistency across multiple retail channels while collaborating closely with sales and visual merchandising teams.
Key Responsibilities
- Brand Marketing
- Develop and execute annual marketing calendars for watches and jewelry brands within wholesale channels.
- Adapt global brand strategies to the local market, ensuring cultural relevance and alignment with brand identity.
- Manage PR, media, and influencer collaborations to build brand awareness in the UAE/GCC.
- Trade & Retail Marketing
- Plan and implement in-store activations, events, and promotions with wholesale partners.
- Coordinate POS materials, displays, and promotional assets in collaboration with Visual Merchandising.
- Monitor marketing compliance across retailers and ensure consistent brand presentation.
- Digital & Communication
- Support digital marketing initiatives with wholesale partners, including social media campaigns, e-commerce assets, and co-op marketing.
- Create content briefs and ensure consistent messaging across online and offline platforms.
- Market & Business Support
- Analyze sales and marketing data to measure ROI and adjust strategies.
- Conduct competitor analysis and provide insights to management.
- Partner with the sales team to support key account marketing initiatives.
- Bachelor’s degree in Marketing, Business Administration, or related field; Master’s preferred.
- 5–8 years’ experience in marketing, ideally in watches, jewelry, or luxury fashion/accessories.
- Proven track record in trade marketing and retail/wholesale channel support.
- Strong knowledge of GCC retail landscape and consumer behavior.
- Excellent communication and presentation skills; English required, Arabic a plus.
- Ability to work independently and manage multiple projects simultaneously.
- Proficiency in MS Office; Adobe Creative Suite or marketing analytics tools preferred.
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