Marketing Officer
UPFRONT HR
Date: 14 hours ago
City: Dubai
Contract type: Full time
This role focuses on creating and executing impactful marketing campaigns to attract and retain forex traders, driving brand awareness, and supporting growth across multiple digital channels. Our client is an international forex organization in the UAE.
- Design and implement strategic marketing campaigns to attract and engage forex traders, optimizing customer acquisition and retention.
- Manage and develop engaging content for social media platforms, enhancing brand visibility and community engagement.
- Monitor market trends and competitor activities to continually improve and adapt marketing strategies.
- Partner with sales, product, and other cross-functional teams to ensure campaign alignment and maximize impact.
- Leverage digital marketing tools and channels, including SEO, PPC, and email marketing, to drive reach, engagement, and return on investment (ROI).
- Create and manage high-quality content across digital channels, including social media, email, and websites, to increase brand awareness and build trust with the audience.
- 3 years minimum digital marketing experience in the forex or financial services industry.
- Bachelor’s degree in Marketing, Public Relations or a related field.
- Demonstrated success in digital marketing campaign development and execution.
- In-depth knowledge of forex trading, financial products, and industry regulations.
- Strong analytical skills and familiarity with marketing analytics platforms (Google Analytics, social media management tools, etc.)
- Excellent communication skills and expertise in project management.
- Arabic speakers preferred.
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