Marketing Senior Associate - Tanagra (Emiratization)

INSPIRE | EXHILARATE | DELIGHT

For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.

Every step at Chalhoub Group is taken to build a future where luxury dreams become reality — bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse — the Group’s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.

Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work certification in several markets.

Sustainability is at the core of the Group’s strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women’s Empowerment Principles, and to have pledged to reach Net Zero by 2040.

What You'll Be Doing

As a Senior Marketing Associate at Tanagra, you will play a crucial role in driving the brand’s visibility and growth through the execution of integrated marketing strategies. You will work closely with the Marketing Specialist and cross-functional teams to develop and implement trade marketing initiatives, organize high-profile events, manage PR and media activities, and lead influencer marketing efforts. You will also be responsible for nurturing partnerships, orchestrating 360-degree marketing launches, and ensuring all communications reflect Tanagra’s brand values of luxury and excellence.

Key Responsibilities

• Trade Marketing:
• Develop and execute trade marketing strategies to support retail and sales teams in driving brand visibility and product sell-through.
• Collaborate with retail and merchandising teams to plan in-store activations and promotions that enhance the customer experience.
• Monitor and analyze the performance of trade marketing initiatives and optimize strategies based on insights and ROI metrics.
• Events Management:
• Plan, coordinate, and execute high-profile luxury events, including product launches, VIP experiences, and brand collaborations.
• Manage event logistics, budgeting, and post-event analysis, ensuring a seamless experience that aligns with Tanagra’s brand image.
• Work with internal teams and external partners to ensure successful execution of events, driving brand awareness and customer engagement.
• PR & Media Relations:
• Build and maintain relationships with key media outlets and journalists to secure coverage in luxury, lifestyle, and trade publications.
• Coordinate with content team or PR agencies to produce press releases, media pitches, and other PR materials, ensuring consistent messaging across all communications.
• Track media coverage, report on PR performance, and manage media partnerships to maximize brand exposure.
• Influencer Marketing:
• Identify and collaborate with influencers, bloggers, and content creators who align with Tanagra’s luxury brand values.
• Develop and implement influencer marketing campaigns that drive brand awareness, engagement, and product visibility.
• Measure and report on influencer campaign performance, optimizing strategies to enhance ROI.
• Partnerships:
• Identify strategic partnership opportunities with luxury brands, designers, and organizations to elevate Tanagra’s market presence.
• Manage partnership negotiations, contracts, and execution plans to ensure mutually beneficial outcomes.
• Maintain ongoing relationships with partners to explore new opportunities and joint initiatives.
• 360 Marketing Campaigns:
• Lead the development and execution of 360-degree marketing campaigns, ensuring a cohesive approach across all channels including digital, social media, in-store, and offline.
• Collaborate with creative, digital, and retail teams to bring campaigns to life, ensuring messaging consistency and visual excellence.
• Track the performance of integrated campaigns and provide recommendations for future improvements.
• Communications:
• Work with cross-functional teams on all brand communications, including newsletters, social media content, and marketing collateral.
• Ensure consistent brand messaging across all platforms, maintaining Tanagra’s voice of luxury, elegance, and sophistication.
• Collaborate with design teams to create visually compelling content that reflects the brand’s identity.
  
  

What You’ll Need To Succeed

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in marketing, preferably within luxury retail or a high-end brand.
• Proven experience in trade marketing, event management, PR, influencer marketing, and partnerships.
• Strong understanding of 360-degree marketing and integrated campaign execution.
• Excellent communication and interpersonal skills, with the ability to manage multiple stakeholders.
• Strong project management skills, with attention to detail and the ability to meet deadlines in a fast-paced environment.
• Ability to analyze data and generate insights to optimize marketing strategies.
• Creative thinker with a passion for luxury and a strong aesthetic sense.
• Proficiency in marketing software and tools (e.g., CRM, social media analytics, project management platforms).
  
  

Preferred Skills

• Experience in traditional marketing and good understanding of e-commerce and digital marketing.
• Knowledge of luxury consumer behavior and market trends.
  
  

Bilingual skills, particularly in English and Arabic

What We Can Offer You

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

We Invite Emirati Nationals to Apply

At Chalhoub Group, we believe in the power of diverse perspectives and inclusive workplaces. We are proud to support the development of UAE National talent and are committed to empowering the next generation of leaders.

This opportunity is exclusively open to UAE Nationals holding a family book, as part of our long-term vision to invest in the nation’s future and shape a thriving, homegrown leadership pipeline.