Marketing Specialist

Job Title: Marketing Specialist

Location: Abu Dhabi

Salary: Up to AED 12,500

Job Code: 248/002/935

Industry: Financial Brokerage

Job Brief:

As a Marketing Specialist at our client's dynamic ADGM-regulated brokerage firm, you will lead the execution of digital marketing initiatives with a strong focus on SEO, social media strategy, and brand positioning within a regulated financial environment. You’ll collaborate closely with compliance, sales, and senior leadership to drive lead generation, enhance audience engagement, and support overall business growth.

Job Responsibilities:

SEO & Website Management:

• Develop and implement on-page and off-page SEO strategies.

• Conduct keyword research, site audits, and backlink strategies to improve search rankings.

• Monitor SEO performance via Google Analytics, SEMrush, Search Console, etc.

• Optimize landing pages and website content for traffic and lead generation.

• Collaborate with developers to improve website structure and page speed.

Social Media Marketing:

• Manage and grow presence on LinkedIn, Instagram, X (Twitter), and other relevant platforms.

• Plan and execute social media campaigns aligned with business goals and market trends.

• Create and schedule engaging, compliant content (text, visuals, video).

• Track performance metrics and adapt strategy based on insights.

• Maintain consistency in tone, branding, and regulatory adherence.

Content Creation & Brand Communication:

• Create compelling content for blogs, newsletters, ads, and digital brochures.

• Write clear, engaging copy while ensuring compliance with ADGM guidelines.

• Coordinate with graphic designers and agencies for visual content.

• Ensure all messaging reflects a professional and credible brand image.

Performance Analysis & Strategy:

• Track KPIs and report regularly on campaign performance and ROI.

• Use tools like Google Analytics, Meta Business Suite, and SEMrush.

• Suggest data-driven improvements to boost traffic, engagement, and conversions.

Cross-Department Collaboration:

• Work closely with compliance to ensure all materials meet ADGM regulations.

• Collaborate with the sales team to align marketing with business objectives.

• Support event marketing and client engagement initiatives as needed.

Job Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 3 years of experience in digital marketing; experience in financial services or regulated environments.
• Solid understanding of SEO, SEM, email marketing, and social media.
• Knowledge of regulatory environments, ideally ADGM or DIFC.
• Excellent English communication and writing skills.

Proficiency with tools such as:

- Google Analytics, Google Ads

- Meta Business Suite

- SEMrush / Ahrefs

- Canva / Figma (basic design)