Marketing Unit Head - Emirati

The Marketing Unit Head collaborates with the Marketing Manager to create a yearly global marketing strategy to promote the Louvre Abu Dhabi brand and its programmes and activities to multiple audiences. This includes delivering data driven campaigns that are on brand and to ensure measures are in place to their assess effectiveness driving attendance (physically and virtually) and strengthening the museum’s brand.

Responsibilities

• Supports the Marketing Manager in developing the unit's medium and long terms strategies and plans and executes the key priorities approved for the year.
• Assists in the development of the marketing budget, along with the administrative, legal and financial actions for the unit.
• Reviews proposals and prepares feasibility reports providing timeframes, funding parameters and resource allocation, ensuring follow up and execution.
• Analyses the unit's progress and analytical reports on visitor growth and return on Investment (ROI) trends, providing advice and recommendations for further actions to the Marketing Manager.
• Identifies the technologies, tools, channels and techniques, ensuring effective marketing presence is efficiently managed.
• Drives visitation through compelling and quality content, including but not limited to, marketing campaigns, promotional materials and effective brand poistioning for B2C, B2B, B2E, Membership and where necessary B2G.
• Leads the delivery of joint marketing campaigns with key trade partners to improve marketing ROI.
• Creates and defines the design, branding, content provision and editorial standards for the Louvre Abu Dhabi for all departments to adhere to.
• Provides marketing leadership, mentorship and guidance to ensure staff are actively engaged in the marketing strategy.
• Ensures operational excellence in achieving KPI’s, working towards establishing a sustainable financial model by achieving any set financial targets and driving internal process improvement and efficiency and, ensuring the offering of attractive products or tools that lead this enablement.
• As a brand ambassador the role holder will consider the customer perspective in all projects - working to understand and manage all stakeholders based on data.
• As a leader, the role holder will create learning opportunities by collaboration, transfer of knowledge, or developing employees in their respective area, that drive employee engagement and growth across the Museum.

Qualifications

• Bachelor's degree or equivalent experience in Marketing
• 7 years of post graduate experience in managing marketing within a museum, heritage site or leisure and tourism sector
• Fluency in Arabic and English
• Excellent written and verbal communication skills
• Excellent multitasking and project management skills