Media Relations & Outreach Specialist (Change Management Project)

Who We Are

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More About The Role

The Media Relations & Outreach Specialist is responsible for building and maintaining relationships with key media contacts and securing positive media coverage for quick PR projects. You'll be a proactive networker, a skilled communicator, and a strategic thinker.

What You'll Do

• Build and maintain relationships with journalists, bloggers, and influencers
• Proactively pitch stories and secure interviews for senior stakeholders
• Respond to media inquiries promptly and professionally.
• Develop and execute media outreach strategies for each project.
• Monitor media coverage and identify opportunities for positive press.
• Manage media lists and databases.
• Prepare senior stakeholders for media interviews and appearances.
• Track and analyze media coverage to measure the effectiveness of outreach efforts.
  
  

Experience That Contributes To Success

• Media Relations Experience: Proven experience working with journalists, bloggers, and influencers.
• Strong Communication Skills: Excellent written and verbal communication skills, with the ability to build rapport and establish trust.
• Networking Skills: Ability to build and maintain relationships with a wide range of contacts.
• Strategic Thinking: Ability to develop and execute effective media outreach strategies.
• Knowledge of Media Landscape: Understanding of the media landscape and how to effectively pitch stories.
• Crisis Communication Experience beneficial: Experience handling negative press or crisis situations is a plus.
  
  

You Belong At Burson

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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