Mindshare: Media Director- Dubai

Media Director, Mindshare

Position Title: Media Director

Location: Dubai

About Mindshare 

Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. The solutions we create are both Good for consumers and drive Growth for our clients. We were the first purpose-built company created by WPP and today we have 10,000 people working in 116 offices in 86 markets, helping to drive Good Growth for our clients, our people, industry and the world.  

For more information on GroupM, our agencies and WPP, please visit www.groupm.com and www.wpp.com 

 Position Overview

The Media Director is responsible for developing, implementing, and managing media strategies and campaigns that effectively reach target audiences and achieve marketing objectives. This role involves analyzing market data, selecting appropriate media channels, negotiating with media vendors, and monitoring campaign performance to ensure optimal results.

Key Responsibilities

• Build senior client relationships that positions Mindshare as a business partner of the client. Be unafraid to push back, be audacious and stand your ground in terms of ideas.
• Maintain a deep understanding of your clients’ business and the broader industry sector.
• Maintain strong applied understanding of the rapidly changing industry landscape and be able to advise clients and colleagues on key market developments and internal products and processes (e.g., Mindshare’s Good Growth narrative, and the world-class suite of GroupM technology and data solutions).
• Build client satisfaction by soliciting feedback and operating like a consultant.
• Navigate conversations with clients to ensure initiatives/briefs align with business goals.
• Acts as a client visionary by bringing a highly valued perspective to the client based on a deep understanding of their business, issues, and opportunities.
• Overall strategic approach on the account/s designed and delivered to meet client’s business objectives and strategies.
• Oversee the implementation of the annual planning in conjunction with the client team.
• Generate and communicate a shared goal and unifies a team in the pursuit of a common objective.
• Drive additional services in areas like Content, Social, Data Partnerships and Performance Marketing.
• Foster innovative thinking and ideas with particular emphasis on content, digital and technology innovation, and the use of data.
• Ensure the team produces quality, award-winning work that demonstrates original thinking that exceed clients’ briefs, needs and expectations.
• Ensure that the agency is up to date on aspects of media, consumer and market trends through cross media analysis and tracking the competitive marketplace, programme data and preparation of relevant case studies and appropriate team or cross function briefings and training sessions.
• Ensure account profitability and play a key role in assisting with new business activities applying original thinking to identify new media and new opportunities, creating growth, and added value to the client.
• To recruit, develop, motivate, direct, monitor, evaluate, mentor and support reporting staff as required to fulfil the functional remit.
• Monitor their function and priorities, communicate, assign, or delegate responsibilities to direct reports to ensure the remit is achieving the required levels of performance and take whatever remedial action is necessary.
  
  

Key Skills Responsibilities

• 10 years + experience in integrated media, ideally from an agency side background (client side or a mix will also be considered)
• Good understanding of Offline, Digital & e-Commerce
• Strong understanding of customer data platforms and advance analytics solutions
• Experience managing search, social and/or display from both a technical and strategic POV.
• Experience in audience led planning
• People management experience of managing a team
• Adaptable, versatile, and the ability to keep up to date with consumer and marketing trends and advancements in technology.