NME Cluster E-commerce Manager

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow, Kiri, Babybel, Boursin Nurishh, Pom'Potes and GoGo squeeZ, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.6 billion in 2022.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!

#IWorkForAllForGood

Are you a dynamic and experienced E-commerce professional ready to lead our NME (Near and Middle East) cluster? We are seeking an innovative E-commerce Manager to drive online sales growth, optimize the customer journey, and ensure a seamless e-commerce experience across all digital platforms. This role requires a strategic thinker with a strong background in e-commerce management, digital marketing, data analysis, and the ability to negotiate and manage agreements with various customers and accounts.

Key Responsibilities:

• E-commerce Strategy Development and Execution:
  • Develop and implement a comprehensive e-commerce strategy for the NME cluster to drive online sales and market share growth across the region with a special focus on UAE, KSA & Egypt.
  • Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of e-commerce initiatives and make data-driven decisions.
  • Identify and capitalize on new e-commerce opportunities and trends within the region.
  • Ensure top awareness of the channel and its integration as part of the omnichannel strategy developed with Marketing, IMC, Trade Marketing

• Digital shelf management:

• Oversee the management and optimization of contents across e-commerce platforms to enhance user experience and increase conversion rates.
  • Ensure that product descriptions, images, and other content are accurate, engaging, and aligned with brand guidelines.
  • OOS optimization in collaboration with business analyst team and distributors
  • Managing listings and promotion strategy with the distributors
  • Constantly optimize the search strategy

• Online Campaign Management:

• Build the activation calendar and implement it coordinating the internal and external stakeholders (distributors, agencies, platforms)
• Explore new concepts: virtual bundles, gamification etc.…

• Sales Performance:
  • Track and analyze e-commerce sales performance metrics including sales, conversion rates, traffic, and customer behavior against predefined goals and KPIs. (Using Dunnhumby insights for analysis)
  • Generate regular reports and provide insights to senior management on e-commerce performance and opportunities for improvement.
  • (Data Impact, OOS Report, CATS Reports)
  • Identify areas for improvement and implement strategies to optimize sales and profitability.

• Vendor and Partner Management:
  • Manage relationships with third-party e-commerce platforms, vendors, and service providers.
  • Negotiate contracts and agreements to secure favorable terms and conditions.
  • Negotiate and manage JBP promotions, and partnerships with various e-commerce platforms and retailers.

• Data Analysis and Reporting:
  • Utilize data analytics to gain insights into customer behavior, sales trends, and campaign performance.
  • Prepare regular reports and presentations for senior management, highlighting key metrics and actionable insights.

• Project Management:
  • Oversee e-commerce projects from conception to completion, ensuring timely delivery and alignment with business objectives.
  • Coordinate with cross-functional teams to ensure successful project execution.

• Marketing – Brand Management of 2 brands with a strong footprint on e-commerce:

• Adapt the global strategy locally with tailored plans for the region: innovation/renovation launches, communications, social media, activations per channel…
• Manage the innovation pipeline for the region working closely with the Global Team: build business cases (P&L), manage artwork process, coordinate internal stakeholders for the launch
• Build and implement successful plans across all the touchpoints in partnership with agencies: BTL/ATL with a focus on social media & influencers

• Market Analysis and Insights:
  • Analyze market research to identify trends, consumer insights, and competitive landscape.
  • Analyze sales data and market performance to identify growth opportunities for Babybel and Boursin.

• Brand Strategy and Planning:
  • Assist in the development and execution of brand strategies and marketing plans.
  • Identify key growth opportunities and develop actionable plans to capitalize on them.

• Campaign Management:
  • Plan and execute marketing campaigns with a focus on maximizing impact within limited A&P budgets.
  • Collaborate with the marketing manager to ensure alignment with overall brand objectives and priorities.

• Product Innovation:
  • Identify roll-out opportunities from other markets
  • Fuel Global teams with local specific needs

• Budget Management:
  • Manage the marketing budget for Babybel and Boursin, ensuring efficient allocation of resources.
  • Monitor and report on budget performance, making adjustments as necessary to optimize spend.

• Brand Communication:
  • Develop and implement brand communication strategies across various channels (digital, social media, in-store).
  • Ensure consistent brand messaging and positioning in all marketing materials and activities.

• Performance Tracking and Reporting:
  • Track and analyze the performance of marketing initiatives and campaigns.
  • Prepare regular reports and presentations on brand performance, providing insights and recommendations for improvement.

• Stakeholder Collaboration:
  • Work closely with internal stakeholders (sales, finance, supply chain) to ensure alignment and support for brand initiatives.
  • Build and maintain relationships with external partners (agencies, suppliers) to execute marketing plans effectively.

• Innovation and Creativity:
  • Bring innovative and creative ideas to the table to drive brand growth and differentiation.
  • Stay updated on industry trends and best practices to continuously improve brand strategies.

• Project Management:
  • Manage multiple projects simultaneously, ensuring timely and successful execution.
  • Prioritize tasks and manage time effectively to meet deadlines and achieve objectives.

• Additional Responsibilities:
  I. Support the Marketing Manager:
  Provide support to the marketing manager in various tasks and projects as needed.
  Assist in the preparation of presentations and reports for senior management.
  II. Brand Advocacy:
  Act as a brand ambassador for Babybel and Boursin, promoting the brands internally and externally.
  Foster a strong understanding and passion for the brands within the organization.

What We’re Looking For:

• Bachelor’s degree in business administration, Marketing, E-commerce, or a related field.
• Minimum of 5 years of experience in e-commerce management, preferably within the NME region.
• Fluent in English spoken & written, Arabic is a plus.
• Knowledge of local market trends and consumer behavior in the NME region.
• Proven track record of driving online sales growth and optimizing e-commerce platforms.
• Strong understanding of digital marketing strategies and tools.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Teamwork and Collaboration; able to work well with others, share responsibilities, and contribute to team goals.
• Creative and entrepreneurial mindset.
• Experience with SEO, SEM, and other digital marketing tools.
• Proficiency in Criteo, Citrus Ad and other self-served platforms.

Why Join Us?

• Belong to a mission-led company that is committed to making a positive impact on the world by promoting healthier and more responsible food choices for all.
• Be part of a diverse and inclusive team.
• Join a team that encourages creativity and innovation.
• Professional development and growth opportunities.

Join us and be part of a team that values innovation, collaboration, and excellence. Click "Apply" now to take your career to the next level!