Online Brand Manager Maybelline
L'Oréal
Date: 2 days ago
City: Dubai
Contract type: Full time
ONLINE BRAND MANAGER
WE ARE MAYBELLINE, NEW YORK MAKE UP MADE FOR ALL! We work hard and play hard!
As an Online Brand Manager you are taking on a very strategic central role for the brand as com represents 40% of MNY business in the GCC. This position has many stakeholders like brand, Zone and the wider E-com community. You will need to have strong understanding of e-Commerce and digital environment to drive a consistent objective and brand identity across platfomrs alongside strong stakeholder management skills. You will determine the E-com growth in years to come!
You will be responsible for creating the Brand Online Strategy to sustain our position of #1 mass make up brand.
Key Responsibilities
WE ARE MAYBELLINE, NEW YORK MAKE UP MADE FOR ALL! We work hard and play hard!
As an Online Brand Manager you are taking on a very strategic central role for the brand as com represents 40% of MNY business in the GCC. This position has many stakeholders like brand, Zone and the wider E-com community. You will need to have strong understanding of e-Commerce and digital environment to drive a consistent objective and brand identity across platfomrs alongside strong stakeholder management skills. You will determine the E-com growth in years to come!
You will be responsible for creating the Brand Online Strategy to sustain our position of #1 mass make up brand.
Key Responsibilities
- Build overall E-store brand image: content, layout, promotions (bundles) & story
- Implement the e-commerce strategy: focus on increasing online and multichannel revenues by establishing the online selling strategy for a defined client / customer.
- Champion the Online Brand strategy including: Setting framework, strategy & staging calendar for campaigns, price, assortment, hero SKU focus, GWPs, campaign stories, bundling, feed content planning, cross selling and off platform media (LF media budget)
- Develop a clear traffic strategy, execute & optimize for off platform traffic for each platform
- Responsible for developing marketing tools for the platform.
- Improve product/brand performance in their respective pillar by building insights through data
- Constantly work on the buyer data to improve loyalty & repurchase
- Deliver weekly reporting and update team on performance by category (sell out tracking) alongside a clear reco on next steps if needed.
- Own monthly reporting for the brand on E-com to Zone and ManCom
- Demonstrate ability working with a diverse group of people and high collaborative skills across team in organizations, fast in adapting in new environment and critical thinking
- Strong negotiation skills, data-oriented, analytical and sales budget planning skills
- Strong Operational Marketing/Digital capability of building detailed activity plans
- Collaborative and able to work between Sales & Marketing
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