Paid Media Specialist - Freelance, Remote - Global

Department: Boutique Client

Location: Global+

Compensation: $5.00 / hour

Description

About the Client
Our client is a leading global growth marketing agency that specializes in supporting enterprise brands across various industries. They offer a comprehensive suite of digital marketing services, including SEO, content marketing, paid advertising, video production, and conversion rate optimization. The agency prides itself on its innovative approach, leveraging cutting-edge technology to enhance performance for its clients. With a track record of working with renowned brands in e-commerce, travel, healthcare, finance, and real estate sectors, this agency is at the forefront of driving digital growth strategies for businesses worldwide.

Why does this role exist?
This role exists to drive transformative growth for our enterprise clients through expert management of high-impact paid media campaigns. The Paid Media Specialist will be instrumental in leveraging cutting-edge technologies and innovative strategies to maximize ROI, ensuring our agency remains at the forefront of digital marketing excellence. By developing and executing sophisticated, data-driven paid media initiatives, this position will directly contribute to our mission of delivering top-tier solutions that significantly impact our clients' bottom lines, while also fostering long-term partnerships and solidifying our reputation as industry leaders in the digital marketing landscape.

The Impact you'll make

Campaign Strategy and Execution

• Develop comprehensive paid media strategies aligned with client goals


• Create, manage, and optimize campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.)


• Implement advanced targeting techniques to reach ideal audiences

Performance Analysis and Optimization

• Conduct regular performance analysis to identify areas for improvement


• Perform A/B testing on ad copy, creative, and targeting to maximize campaign effectiveness


• Provide data-driven recommendations to enhance campaign performance and ROI

Budget Management and Reporting

• Efficiently allocate and manage client budgets across multiple channels


• Prepare detailed performance reports and present insights to clients and internal teams


• Monitor and optimize campaigns to meet or exceed target KPIs

Cross-functional Collaboration

• Work closely with creative teams to develop compelling ad content


• Coordinate with SEO, content, and social media teams for integrated marketing strategies


• Communicate campaign performance and strategies to account managers and clients

Skills, Knowledge and Expertise

Required Qualifications:

• 3-5 years of experience in digital marketing with a focus on paid media


• Proven track record of managing successful campaigns across major ad platforms (Google Ads, Facebook Ads, LinkedIn Ads)


• Proficiency in data analysis and performance tracking using tools like Google Analytics


• Experience in budget management and optimization for multiple client accounts


• Relevant certifications (e.g., Google Ads, Facebook Blueprint)


• WFH Set-Up:
  
  
  
  • Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
  
  
  • Internet speed of at least 40MBPS
  
  
  • Headset with an extended mic that has noise cancellation and a webcam
  
  
  • Back-up computer and internet connection
  
  
  • Quiet, dedicated workspace at home
  
  
  
  
  
  

Your superpowers are...

• Expert-level knowledge of paid media platforms and their latest features


• Strong analytical skills with the ability to translate data into actionable insights


• Excellent copywriting skills for creating compelling ad content


• Adaptability to rapidly changing digital marketing trends and platform updates


• Exceptional time management and ability to juggle multiple projects simultaneously


• Creative problem-solving skills to overcome campaign challenges


• Clear and effective communication, both written and verbal

You should apply if...

• You thrive in a fast-paced environment and enjoy the challenge of managing multiple client accounts


• You're passionate about digital marketing and constantly seek to expand your knowledge


• You have a data-driven mindset but also value the creative aspects of advertising


• You're a team player who enjoys collaborating with diverse groups to achieve common goals


• You're detail-oriented but can also see the big picture in marketing strategies


• You're resilient and view setbacks as opportunities for learning and improvement


• You're excited about the potential to make a significant impact on client businesses through effective paid media strategies

Benefits