Paid Media Specialist with Copywriting skills

Paid Media Specialist with Copywriting Knowledge

Full-Time, In-House | Based in Downtown Dubai

Please read the full job description; the application process is mentioned at the end.

Above Digital is a performance-driven digital agency specialising in lead generation and e-commerce revenue growth. With over 20 years of experience, we manage millions in ad spend across hundreds of campaigns for a diverse range of clients. We thrive on creating impactful campaigns that combine creativity with data-driven strategies.

About the Role:

We’re looking for a Paid Media Specialist with a good Understanding of copywriting to join our team in-house at our Downtown Dubai office. This is an immediate-hire position for someone who combines creative thinking with strong analytical skills, understands what makes ad campaigns successful, and is eager to grow deeper into a media buying role.

Responsibilities:

• Campaign Management (Training Provided if needed): Set up, manage, and optimise paid ad campaigns on Meta, Google, and LinkedIn.
• Evaluate Copy and Creatives: Assess ad copy and designs to determine what works and what doesn’t. Provide clear feedback and suggestions to the copywriting and design teams.
• Performance Analysis: Monitor and analyse key performance metrics, such as ROAS, CPA, CTR, and customer lifetime value, to identify optimisation opportunities.
• Audience Targeting: Develop and refine audience segments to improve targeting accuracy.
• Collaborate with Teams: Work closely with the creative team to ensure all ads align with best practices for performance marketing.
• Reporting: Prepare campaign performance reports with actionable insights for internal and client review.

Requirements:

• Proven experience managing paid media campaigns (Meta, Google, LinkedIn)- Minimum 1 year - Max 2 years.
• A copywriting background, with the ability to evaluate and provide feedback on ad copy (please include examples in your application).
• Understanding of performance marketing metrics, including ROAS, CPA, and CTR.
• Familiarity with audience targeting, segmentation, and A/B testing.
• Ability to work in a fast-paced, collaborative environment.
• Strong analytical and critical-thinking skills.

Preferred Qualifications:

• Experience with campaign tracking and tools like Google Analytics.
• Familiarity with tools like Meta Ads Manager or Google Ads Editor.
• Basic design skills (e.g., Canva or Adobe).

What We Offer:

• A collaborative, growth-driven environment in a creative industry.
• Hands-on training and the opportunity to deepen your expertise in performance marketing.
• Opportunities to advance into senior roles as you grow your skills and contribute to our success.
• Work on diverse campaigns across industries, gaining exposure to cutting-edge strategies.

Location: Downtown Dubai, UAE (in-house role, full-time).

Immediate Start Preferred.

How to Apply:

We only consider applications that follow the instructions below. This ensures we hire candidates who pay attention to detail and follow through with tasks.

To apply:

1. Email your application to [email protected]. If you cannot see the email here, visit our website https://www.abovedigital.com and click on the Contact us button in the menu. 
2. Use the subject line: “Application for Paid Media Specialist - [Your Name]” (e.g., "Application for Junior Paid Media Specialist - Sarah Ahmed").

In your email, please include:

1. Your resume in PDF format.
2. A brief response to the questions below:

• Q. Can you share an example of an ad campaign you admire (from any brand), and explain why you think it was successful?
• Q. What’s one skill or experience you bring to this role that you think will make the biggest impact at Above Digital?

1. Send us a Loom/Zoom video recording answering the above questions to give us a better sense of your personality and thought process (this is optional but highly encouraged).
2. Examples of your ad copywriting work or links to campaigns you’ve managed (if available).

Important: Be sure to follow the instructions above to ensure your application reaches us.

Please note, job applications filled out using our Let's Talk form on the website will be disqualified.

Any application which has not followed the steps above will be disqualified.