Paid Media Sr. Executive (Google Ads, Facebook Ads)
AlCaz Media
Date: 1 day ago
City: Dubai
Contract type: Full time
Remote
100% Remote Full-Time role (Egypt, Lebanon, Pakistan or Kenya)
Role Overview
You will lead paid media strategy and execution across Google, Meta, LinkedIn, TikTok, and Microsoft Ads. This is a hands-on role with full ownership of performance, from media planning and setup to optimization, reporting, and scaling. Success is measured by business matrix like revenue, qualified leads ...etc.
Key Responsibilities
Paid Media Strategy & Execution
Role Overview
You will lead paid media strategy and execution across Google, Meta, LinkedIn, TikTok, and Microsoft Ads. This is a hands-on role with full ownership of performance, from media planning and setup to optimization, reporting, and scaling. Success is measured by business matrix like revenue, qualified leads ...etc.
Key Responsibilities
Paid Media Strategy & Execution
- Own paid media execution aligned with business goals (leads, revenue, ROAS, CAC).
- Plan budgets and platform mix across Google, Meta, LinkedIn, TikTok, and Microsoft Ads.
- Manage different types of campaigns lead generation, video views, app download, retargeting ..etc.
- Monitor performance daily and optimize budgets, bids, audiences, and creatives.
- Adhere to the optimization checklist, taxonomy and best practices
- Proactively identify areas of opportunities not set and done but rather on-going improvement.
- Ensure accurate conversion tracking across Google Ads, Meta, and other platforms.
- Support offline conversion tracking and CRM integrations when required.
- Analyze performance data and turn insights into clear optimization actions.
- Run structured testing on ads, audiences, and landing pages.
- Define ad messaging and copy angles by funnel stage and recommend copy
- Guide creative testing (hooks, formats, CTAs) and provide performance feedback
- Prepare clear monthly performance reports with KPIs and recommendations.
- Communicate results, risks, and next steps in a way clients can easily understand.
- 5–7 years of hands-on experience managing paid media across Google Ads (Search & PMax), Meta, TikTok, and LinkedIn.
- Strong understanding of performance marketing, attribution, and conversion tracking.
- Confident working with budgets, targets, and performance accountability.
- Excellent English communication and strong organizational skills.
- Detail-oriented, proactive, and comfortable owning multiple accounts.
- Remote-first work with clear structure and ownership.
- AI integrated into daily workflows.
- Flat hierarchy where decisions are driven by data, not titles.
- Exposure to clients across UAE, KSA, Japan, UK, and Egypt.
- Modern tech stack including Slack, Google Drive, PipeDrive CRM, Zapier, and ChatGPT.
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